Industry: Home Services

Home Services Digital Marketing Agency

Fill your calendar with booked jobs, not just calls. We run Local Services Ads and Google Ads for plumbing, fencing, chimney, landscaping, home inspection, and other trades, one business per trade per service area. We rebuild campaigns the right way, cut wasted spend, and track every call and form so you know exactly what's producing bookable jobs.

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Before you decide

$17.7M in Google Ads spend under our roof since 2016, $16.1 million of it during our management windows

We give before we ask. You get a real growth plan, free, and it is yours to keep whether or not we ever work together.

Having that information in the front of us is huge! Especially learning what all this means because before hand we were confused on how it all worked lol. Thanks for being personable and helping us understand.
Owner, Local Service Business (Arkansas)
$39.32
Per Local Services Lead, 257 Leads in 30 Days
64+
Active Google Ads Accounts
$3M+
Annual Ad Spend Managed
2016
Managing Ads Since

Why Emprise Digital

Digital Marketing Built for Home Services

Home services is a business driven by urgency. When someone's pipe is leaking at 11pm, when the AC stops working in July, or when a homeowner finally decides to get that fence installed, they go straight to Google. The companies that show up at that moment get the job. The ones that do not lose the opportunity to a competitor who invested in being visible. That is the entire premise of home services digital marketing, and it is something we know how to execute.

The challenge is that home services digital advertising has gotten more competitive and more expensive. National platforms like Angi and HomeAdvisor take a cut and deliver shared leads to multiple contractors. Google Ads costs have risen as more local businesses enter the space. Generalist marketing agencies apply cookie-cutter strategies that do not account for the nuances of local search, seasonal demand, or trade-specific keyword intent. The result is wasted spend and inconsistent lead flow.

We take a different approach. Every campaign starts with deep keyword research specific to your trade and service area. We identify the terms your best customers actually type when they are ready to hire, not just browse. We eliminate low-intent keywords with aggressive negative keyword lists. We build landing pages optimized for conversion, not just traffic. And we track every phone call and form submission back to the specific keyword that drove it, so we can continuously optimize toward the lead sources producing the best jobs, not just the most clicks.

We have been managing paid search since 2016. Across the four trades we run on Local Services, the 30 days to September 2, 2026 came in at $39.32 per lead over 257 leads, against a published benchmark of $53 to $57. One plumbing client rated 128 leads for us over 13 weeks: 24 booked jobs, $297 per booked job. Those are bottom-funnel actions from people ready to hire, not page views or vanity metrics. A typical turnaround for a home services account does not come from a larger budget. It comes from doing the campaign management work correctly: better keywords, better ads, better landing pages, and better tracking. That is what we do for every home services client we take on.

We also manage around seasonal peaks and valleys. Most home services trades have predictable demand cycles. We plan budget allocations and bid strategies around those cycles so you are not overspending when business is already slow and not capped when demand is highest.

Challenges Home Services Businesses Face

  • 01Inconsistent lead flow throughout the year due to seasonal demand and poor campaign structure
  • 02High cost per lead driven by wasted spend on broad, low-intent keywords
  • 03Competing with national lead aggregators who undercut local businesses on visibility
  • 04No clear attribution: not knowing which ads are driving calls versus which are burning budget
  • 05Previous agency relationships that promised results but delivered generic strategies with no local expertise

Our Approach

How We Turn a Struggling Home Services Campaign Around

Most home services accounts we inherit are spending budget without producing bookable leads. The fix is rarely more money. It is doing the work correctly. Here is what that looks like.

What We Change

  • 1.Rebuild keyword targeting from broad match to tightly controlled exact and phrase match for high-intent, service-specific terms
  • 2.Add hundreds of negative keywords to stop paying for unqualified traffic, research queries, and competitor brand searches
  • 3.Redesign landing pages with clear value propositions, trust signals, and prominent click-to-call buttons for mobile users
  • 4.Implement call tracking and form tracking so every lead is attributed to a specific campaign, ad group, and keyword
  • 5.Reallocate budget from underperforming campaigns to the keyword groups producing the highest-quality, bookable leads
View Full Results Page

What Clients Say

A Local Business Owner on Working With Us

Real words, verbatim, from a home services owner we work with. Names are redacted for privacy.

"Thank you so so much! Your prayers and encouragement truly mean a lot. I can already see some breakthrough happening just in the past week :) We’re grateful to have you as part of our team."
O
Owner
Home Services, Arkansas

Our Process

How We Help Home Services Companies Get More Leads

1

Trade and Market Research

We research your specific trade, service area, competitive landscape, and seasonal demand patterns. This shapes every keyword decision, bid strategy, and targeting choice we make.

2

Campaign Architecture

We build tightly structured campaigns organized by service type and geographic targeting. Proper campaign structure prevents budget waste and makes optimization data more actionable.

3

Call and Lead Tracking

Every phone call and form submission is tracked back to the specific keyword and campaign that drove it. This is non-negotiable. Without it, you cannot know what is working.

4

Landing Page Optimization

We review and optimize your landing pages for conversion. A well-structured ad that sends traffic to a weak page wastes money. We fix the full funnel, not just the ads.

5

Seasonal Budget Planning

We build a budget plan around your seasonal demand curve so you are never capped when leads are flowing and never overspending during slow periods.

6

Monthly Reporting

Clear monthly reports showing leads generated, cost per lead, and campaign trends. A dedicated advocate reviews results with you every month and brings recommendations to the call.

Services We Provide

What We Do for Home Services Businesses

The Booked Jobs Program

$1,500/mo + ad spend, plus a $2,000 one-time build fee, earned back as credit for staying. Local Services Ads and paid search for one trade in one service area, under a single line. Your phone rings with booked jobs, not just calls. Inside the fee: the Weekly Lead List you rate, the Booked-Out Throttle, the Junk Lead Sweep, the First-Lead Call, and your published cost per booked job at day 90.

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SEO, AEO & GEO

$750/mo on a site we built, or $1,000/mo if we did not build your site. Improve your ranking across Google Maps, organic search, and the AI engines like ChatGPT, Perplexity, and Gemini for service-related searches in your area. This builds long-term lead generation that reduces your dependence on paid spend.

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Run Multiple Services Together

Add SEO, AEO & GEO or Social Ads to The Booked Jobs Program and save. Two bundle-eligible services take $250/mo off; three or more take $500/mo off. The program is one line; the discount applies when you add to it, never inside it.

See Pricing

Website Development

$2,500 one-time + $50/mo hosting (waived with SEO). A fast, mobile-optimized website designed to convert visitors into calls and form submissions. Includes conversion-focused service pages and click-to-call design for mobile users.

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In writing

What The Booked Jobs Program puts in writing

Verbatim, the same words that go on the proposal.

The First Lead Guarantee

If you do not receive a single Local Services lead in your first 30 days live, your management fee is credited for every month until your first lead arrives. What we need from you: your Local Services profile verified, a Local Services budget of at least $500 a month live, and someone answering the phone during your stated hours.

The Cost Per Booked Job Commitment

After 90 days of rated leads we publish your cost per booked job. If it rises more than 40% above your 90-day baseline for two months running, each with at least 10 rated leads, we run a named fix cycle at no management fee until it returns to or below that baseline, for up to three months, once in any twelve months. What we need from you: every lead rated weekly. No rating, no commitment.

The 30-Day Exit

If in your first 30 days you decide this isn't for you, tell us and month one's management fee is refunded; the build fee stays.

The Stay-and-Earn Credit

Your $2,000 build fee is invoiced at signature, with month one. Confirm the weekly lead list we send you; once you've confirmed 20 of them, from your sixth month on, $1,000 comes back as credit spread across your next six invoices. Stay twelve months with your account current and the other $1,000 does the same. A missed week delays the credit; it never cancels it, because the count keeps running. At either date you may point the $1,000 at the build fee of a second service instead. Credit not yet applied when you leave isn't carried forward. Credits reduce future invoices only: never cash, never ad spend, never a past invoice. Twelve-month prepay waives the build fee instead; the two don't combine.

Rate and terms

Your rate holds twelve months. No long-term contract. Cancel with 30 days' notice.

FAQ

Home Services Digital Marketing Questions

Google Search Ads place your business at the top of results when someone in your service area searches for your trade, whether that's plumbing, fencing, chimney cleaning, landscaping, or home inspection. You pay per click, and clicks come from people looking to hire right now. Paired with Local Services Ads inside The Booked Jobs Program, the measured result across our plumbing, fencing, landscaping, and home inspection accounts was $39.32 blended per Local Services lead across 257 leads in 30 days, against a published benchmark of $53 to $57.
Cost per lead varies by trade, market size, and competition. High-ticket jobs like a sewer line replacement or a full fence install can justify a higher cost per lead because the job is worth more. We publish your cost per booked job at day 90, provisional at 30 and 60, so the number you steer by is yours, not an industry average. The first job is getting tracking right so every call and form submission is measured, then we optimize toward the keywords producing your best jobs.
We build seasonal budgets into your plan. For chimney work, fall is the rush. For fencing or landscaping, spring drives the most demand. Plumbing spikes on the first hard freeze. We watch search volume and move bids and budgets ahead of the curve, so you're funded when demand peaks and not overspending when it's slow.
Yes, call tracking is essential for home services and is built into every campaign we manage. We attribute phone leads back to specific keywords and campaigns so you know exactly which ad spend is driving calls versus form submissions. This data allows us to optimize toward the campaigns producing the best quality leads, not just the most clicks.
We target higher-intent search queries where your business appears before the aggregator platforms. Someone who clicks directly on your Google Ad and fills out your contact form is a warmer lead than a shared lead from a marketplace. We also use negative keywords aggressively to filter out low-quality clicks and optimize landing pages to convert traffic at a higher rate than national platform alternatives.
We work with plumbing, fencing, chimney, landscaping, home inspection, and general contracting today. We take one business per trade per service area, so if your trade and area are open, we can build a Local Services and paid search program for it.
Local Services Ads and paid search bid on searches happening right now in your service area, so leads start early. Our standard is a first Local Services lead inside seven days, or a call from us saying why. Behind that sits the First Lead Guarantee: if you don't receive a single Local Services lead in your first 30 days live, your management fee is credited for every month until your first lead arrives. After 90 days of rated leads we publish your cost per booked job, and that's the number we manage to from then on.
You pay Google directly for ad spend through your own account. Our management fee covers strategy, setup, optimization, conversion tracking, and monthly reporting, plus a one-time build fee that's invoiced with your first month the day you sign, payable on receipt by card or bank transfer. Work starts when that payment clears. From month two, your fee bills after the month's work is done. You always see where every dollar goes and can open your account data any time.
1. Mission fit. We work with pregnancy centers, churches, nonprofits, home services and local commerce. We don't take work in a vertical where we hold no results. 2. Published pricing. Our rates are the rates; the one-time build is part of the engagement, not a negotiation. 3. Conversion tracking buy-in. You grant tracking access and approve the tags we install. Without it we can't measure, and we won't run media we can't measure. 4. For home services. Every Local Services lead rated, every week. That rating is how we publish your cost per booked job. One business per trade per service area while they're a client.

Let's Find the Jobs Your Ads Are Missing

Give us 45 minutes and we will look at your service area and your current account the way a homeowner with a busted pipe or a chimney that won't draw does. You will leave with a written plan that shows where the bookable jobs are hiding, yours to keep even if you never hire us. No pitch on the call.

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Your rate holds twelve months. No long-term contract. Cancel with 30 days' notice. A dedicated advocate reviews your results every month, so we earn next month with leads. Or explore: All Industries · Our Services · Case Study Results

From the Blog

LSA vs Google Ads compared with real data

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