Conway, Arkansas Monday to Friday, 8 AM to 5 PM

(501) 585-7285Call us

Home inspectors

Home inspector advertising on Google, from Conway, ArkansasGoogle Ads for home inspectors, built for buyers on a deadline.

We run your Local Services and Search ads, track every call and form, and show you what each one cost. We also give you a first-call routine, so whoever picks up has your price and your open dates ready.

Book a call

From $497 every 4 weeks

30 minutes with Miguel. He names one plan and one price, or see our prices first.

Measured, with dates

  • $49.02

    per charged Local Services lead

    323 leads, 234 of them charged, in the 30 days to October 20, 2026, across the five accounts we run Local Services for.

  • $297

    per booked job

    One plumbing client, May 17 to August 15, 2026. The owner of that business is affiliated with us, and it's one client's number, not a trades average.

$497every 4 weeks

Plus a $997 setup, paid once, or $0 on the 13-cycle plan

For a local shop that wants its phone to ring from Google Search.

Ads
Google Search, one campaign
We build
your landing page and call tracking
You talk to
a named person, with reports and your portal
  • On-Time Promise
  • 30-Day Stop
Book a call
See what you get
EMPRISE DIGITAL · CONWAY, ARKANSAS · SINCE MAY 2016

Receipt for: Trades and local shops

Plan: Open Spots Search

  • One Google Search campaign for the jobs and towns you pick
  • A landing page written for your shop
  • Call tracking, so you know which calls the ads made
  • Your portal, with every call and form and what each one cost
  • Your calls and forms on day 24, with a one-click stop
  • Reports, a short Loom video every 3 months, and a person to call
  • We pay Google and take last week’s exact charges each Monday, up to your cap
  • The ad account and its call data, yours either way
Setup, paid once
$997
Or sign up for 13 cycles
$0 setup today, and no 30-Day Stop
Every 4 weeks, from day 31
$497
Your ads
What Google charges, up to the weekly cap you set. We add nothing on top.
A year
13 bills, $6,461, plus the setup
30-DAY STOPStop anytime in your first 30 days, and the fee never starts.

We take at most 2 shops in your trade in each market.

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Book a call with this price
See the full words
On-Time Promise
We go live within 7 days of the build-start email. If we aren’t live within those 7 days for a reason that isn’t yours, you don’t pay the Core fee for your first Cycle.
If we aren’t live 14 days after the build-start email for a reason that isn’t yours, or Google won’t let the Ad Account run for a reason that isn’t yours, we refund everything you’ve paid.
30-Day Stop
Stop anytime in your first 30 days, and the fee never starts.
Your fee starts on day 31, unless you tell us to stop by the end of day 30.
The 13-cycle plan has no 30-Day Stop.
13-cycle plan
Cycle to cycle: you pay the setup and keep the 30-Day Stop. You can cancel at the end of any bill.
The 13-cycle plan: the setup is $0 today, and you sign up for 13 cycles, one every 4 weeks. There’s no 30-Day Stop. If you stop before your 13th cycle, the setup you skipped goes on your last bill.
Details

Fee starts

Your fee starts on day 31, unless you tell us to stop by the end of day 30.

Canceling

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Service

Reports, your portal and a short Loom video every 3 months, plus a person to call with questions.

Who owns it

It’s your own Google Ads account, set up under our manager account. The ad account and its call data are yours either way.

Ad money

We pay Google and take last week’s exact charges from your business bank each Monday, up to the weekly cap you set. We add nothing on top.

A year

Your 13 bills come to $6,461, plus the $997 setup.

Two ways to start

Cycle to cycle: you pay the setup and keep the 30-Day Stop. You can cancel at the end of any bill. Or sign up for 13 cycles, and the setup is $0 today, with no 30-Day Stop. If you stop before your 13th cycle, the setup you skipped goes on your last bill.

In each market

We take at most 2 shops in your trade in each market.

Who we can’t take

We can’t take locksmith or garage door work, a shop without a license where the state asks for one, or a shop with a past Google Ads suspension.

Open Spots Local

$997every 4 weeks

Plus a $1,997 build, paid once, or $0 on the 13-cycle plan

For a trade that wants Local Services Ads, where you pay per lead.

Ads
Local Services Ads
We build
your profile, bids and budget
You talk to
a named person, with reports and your portal
  • On-Time Promise
  • Lead Guarantee
  • 30-Day Stop
Book a call
See what you get
EMPRISE DIGITAL · CONWAY, ARKANSAS · SINCE MAY 2016

Receipt for: Trades and local shops

Plan: Open Spots Local

  • Your Local Services profile, built for you
  • Your bids and budget, set and adjusted as calls come in
  • You pay Google for each lead instead of every click
  • Every call or message goes to you alone, and Google credits back leads it finds invalid
  • Your charged leads in a Google Sheet our system fills
  • Your portal, reports, a short Loom video every 3 months, and a person to call
  • We pay Google and take last week’s exact charges each Monday, up to your cap
  • If Google says no to Local Services, we switch you to Search with no new setup
Build, paid once
$1,997
Or sign up for 13 cycles
$0 build today, and no 30-Day Stop
Every 4 weeks, from day 31
$997
Your ads
What Google charges, up to the weekly cap you set. We add nothing on top.
A year
13 bills, $12,961, plus the build
30-DAY STOPStop anytime in your first 30 days, and the fee never starts.

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Book a call with this price
See the full words
On-Time Promise
Your ads go live within 21 days of getting your access and answers, not counting the days Google takes to check your profile. If we miss, you don’t pay your first 4-week fee.
Lead Guarantee
A set number of Local Services leads, in trades and states that have a number. Your proposal prints the number for your trade and state, and what happens if you fall short.
If Google hasn’t charged your first $1,000 by day 60, you don’t pay your next bill, as long as your ads stay on at the budget we set.
Our lead guarantee applies to Local Services leads only. Search Ads may bring extra leads but have no guaranteed minimum.
30-Day Stop
Stop anytime in your first 30 days, and the fee never starts.
Your fee starts on day 31, unless you tell us to stop by the end of day 30.
The 13-cycle plan has no 30-Day Stop.
13-cycle plan
Cycle to cycle: you pay the build and keep the 30-Day Stop. You can cancel at the end of any bill.
The 13-cycle plan: the build is $0 today, and you sign up for 13 cycles, one every 4 weeks. There’s no 30-Day Stop. If you stop before your 13th cycle, the build you skipped goes on your last bill.
Details

Fee starts

Your fee starts on day 31, unless you tell us to stop by the end of day 30.

Canceling

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Service

Reports, your portal and a short Loom video every 3 months, plus a person to call with questions.

Who owns it

The Google account is in your business name. We build and manage it. If we ever part ways, you keep the account and the call data.

Ad money

We pay Google and take last week’s exact charges from your business bank each Monday, up to the weekly cap you set. We add nothing on top.

A year

Your 13 bills come to $12,961, plus the $1,997 build.

If Google says no

Then we switch you to our Search plan. You don’t pay a new setup, and your Local setup covers your first two Search bills.

The Lead Guarantee

A set number of Local Services leads, in trades and states that have a number. Your proposal prints the number for your trade and state, and what happens if you fall short.

The speed promise

If Google hasn’t charged your first $1,000 by day 60, you don’t pay your next bill, as long as your ads stay on at the budget we set.

Search beside it

Our lead guarantee applies to Local Services leads only. Search Ads may bring extra leads but have no guaranteed minimum.

Two ways to start

Cycle to cycle: you pay the build and keep the 30-Day Stop. You can cancel at the end of any bill. Or sign up for 13 cycles, and the build is $0 today, with no 30-Day Stop. If you stop before your 13th cycle, the build you skipped goes on your last bill.

Growth

From$1,750every 4 weeks

Plus a $3,997 build, paid once, or $0 on the 13-cycle plan

We recommend it for a business ready to spend $3,000 or more a month on ads.

Your budget is $8,000, so your fee is $2,200.

Ads
Google, Local Services, Microsoft, Facebook, Instagram and TikTok, on one budget
We build
every platform, your landing page and tracking
You talk to
your own advocate
  • On-Time Promise
  • Lead Guarantee
  • 30-Day Stop
Book a call
See what you get
EMPRISE DIGITAL · CONWAY, ARKANSAS · SINCE MAY 2016

Receipt for: Trades and local shops

Plan: Growth

  • One ad budget across Google Search, Local Services, Microsoft Ads, Facebook and Instagram, TikTok, and YouTube where it fits
  • Your landing page and tracking
  • We put each dollar where your calls and forms cost least, and move it when the numbers change
  • Money moves between platforms with no new build fee
  • Your own advocate, plus reports and your portal

Your budget is $8,000, so your fee is $2,200.

Build, paid once
$3,997
Or sign up for 13 cycles
$0 build today, and no 30-Day Stop
Every 4 weeks, from day 31
$2,200
Your ads
Your own cards pay the platforms.
A year
13 bills, $28,600, plus the build
30-DAY STOPStop anytime in your first 30 days, and the fee never starts.

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Book a call with this price
See the full words
On-Time Promise
Your ads go live within 21 days of getting your access and answers, not counting the days Google takes to check your profile. If we miss, you don’t pay your first 4-week fee.
Lead Guarantee where Local Services runs
A set number of Local Services leads, in trades and states that have a number. Your proposal prints the number for your trade and state, and what happens if you fall short.
Our lead guarantee applies to Local Services leads only. Search Ads may bring extra leads but have no guaranteed minimum.
30-Day Stop
Stop anytime in your first 30 days, and the fee never starts.
Your fee starts on day 31, unless you tell us to stop by the end of day 30.
The 13-cycle plan has no 30-Day Stop.
13-cycle plan
Cycle to cycle: you pay the build and keep the 30-Day Stop. You can cancel at the end of any bill.
The 13-cycle plan: the build is $0 today, and you sign up for 13 cycles, one every 4 weeks. There’s no 30-Day Stop. If you stop before your 13th cycle, the build you skipped goes on your last bill.
Details

“...I’m so grateful to you and your team for being proactive, sending us the report, and meeting with me on a monthly basis. It’s so valuable.”

Charla, Life Choices PCC

Fee starts

Your fee starts on day 31, unless you tell us to stop by the end of day 30.

Canceling

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Service

Your own advocate, plus reports and your portal.

Who owns it

The Google account is in your business name. We build and manage it. If we ever part ways, you keep the account and the call data.

Ad money

Your own cards pay the platforms.

A year

Your 13 bills come to $22,750 or more, set by your budget.

Two ways to start

Cycle to cycle: you pay the build and keep the 30-Day Stop. You can cancel at the end of any bill. Or sign up for 13 cycles, and the build is $0 today, with no 30-Day Stop. If you stop before your 13th cycle, the build you skipped goes on your last bill.

The 13-cycle plan

On a $5,000 budget, cycle to cycle is $26,747 for the year with the build. The 13-cycle plan is $22,750.

Stepping up

The build you already paid counts toward the next one.

Growth fee by monthly ad budget
Monthly budgetFee every 4 weeks
$5,000 or less$1,750
$8,000$2,200
$10,000$2,500
$15,000$3,250
$20,000$4,000
$25,000$4,750
$50,000$7,250
$100,000$12,250

See every term

Where buyers find a home inspector on Google

A buyer with a signed contract has only a few days to get the home checked. When they search Google, Local Services ads, Search ads and the map sit near the top of the results, and we build and run the first two.

Read more

Local Services ads charge by the lead. Google lists home inspectors as a Local Services category in the US. You pay for each call or message the ad brings, not for each click. Google builds the ad from your profile and your reviews, and you only hear from people who picked your ad out of the rest.

Search ads charge by the click. In return, you pick the jobs, the towns and the words in the ad, and each click lands on a page you control. An add-on you want to sell more of, like a radon test or a sewer scope, can get its own ad and its own page.

Reviews feed your Local Services rank. Google weighs your stars and your review count when it ranks a Local Services ad. People remember who came out: 41% of the reviews with words on our home service clients' profiles name a person by first name, like the tech or the inspector. So ask for a review when you send the report, while your visit is fresh.

We're a small team in Conway, Arkansas, and we've run Google Ads since May 2016. Home inspection is one of the trades we run Local Services Ads for today. We work with home service businesses across the US by phone and video, so your town doesn't need to be near ours.

Under a house when the phone rings

You're in a crawl space with a flashlight when a buyer calls. They have a signed contract and a few days left, and they're dialing other inspectors too. The call rolls to voicemail, and the next name on their list books the job.

On our home service accounts, half of all Local Services calls came in before noon, when a morning inspector is up in an attic or under a floor. When a caller's first call was missed or ran under 30 seconds, 91% of them didn't call again through the ad within 7 days. So pick one person to hold the phone during inspections, and give them your price sheet.

Price and date on the first call

The typical Local Services call that connected on our home service accounts lasted 95 seconds. That isn't long, so the price has to be ready before the phone rings.

  1. Ask first

    When does your inspection period end?

    Ask for the deadline before anything else, because it tells you how fast you need to move and which open times will work.

  2. Then

    Get the facts that set your price

    Ask for the address, the square footage, the year the home went up and whether it sits on a slab or a crawl space, because those four facts set your fee.

  3. Price it

    Read it from a sheet by the phone

    List your base fee by size, what you add for an older home or a crawl space, and your add-ons. With the sheet in hand, nobody has to say they'll call back.

  4. Book it

    Offer two times

    Give the soonest open time and one more, and let the buyer pick. Then name your add-ons in one line, and only the ones you actually do, so nobody books a test you'd have to turn down.

  5. Before you hang up

    Text the agreement

    Text the agreement and a payment link while you're still on the call, and stay on until it comes through. Then text the buyer's agent the date and time, with your name and number.

Local Services Ads for home inspectors

In one home inspection account we run, Local Services leads cost $19.28 each over 90 days in spring 2026, and Search leads cost $134.59. That's one account with 11 Search leads, so read it as a direction and not a rule.

Read more

That account ran both side by side from March 13 to June 10, 2026, on nearly the same budget: $1,311.37 on Local Services and $1,480.44 on Search. Local Services brought 68 billed leads, while Search brought 11 strict leads, made up of 5 tracked calls from ads and 6 contact forms. Count 2 more imported calls and a Search lead drops to $113.88, and count only the main goal and it rises to $185.06. Our Local Services vs Google Ads study has the full table.

Google screens each business before its ad can run. For home inspectors, its US list names a background check on the business and the owner, a state license, and general liability and professional liability insurance. Google marks each one for select businesses, so your own list can be shorter. We send Google your license and insurance files and flag each one 45 days before it expires, since 71% of the files Google turned down on our accounts had expired.

Google ranks your ad on your bid and your profile. How fast you answer calls and messages counts, and so do your stars, your review count, your photos and the checks you passed. It also turns down any photo that shows a phone number, even one on a truck or a shirt, so we check every photo for a number before it goes up.

Google charges for a call you answer, a voicemail, a message or a booking. It also charges for a missed call in your open hours when the caller holds on for more than 20 seconds, so list only the hours someone picks up. Google didn't charge for 23% of Local Services leads on our home service accounts. For the rest, our system rates every lead you pay for, and a person on our team checks the unclear ones while there's still time to ask for a credit. Google makes the final call on every credit.

Google began moving Local Services campaigns into Google Ads in August 2026, starting with chosen businesses in trades like plumbing and HVAC. More follow in late 2026, and the rest move in 2027. You're still billed only for valid leads after the move, and our Local Services Ads guide covers screening, ranking and setup in the order we do them.

Search ads for the work you want more of

Search lets you pick the searches, write the words people read and send each click to a page about one job. That suits an add-on you want to grow, like radon tests or sewer scopes, or a town you want to reach.

Read more

We build your keywords as broad match, because buyers describe the same need in many ways. Google has said 15% of the searches it sees each day are worded in a way it had never seen before. On our accounts, 49% of the searches that got a click in the 30 days to Oct 11, 2026 hadn't shown an ad even once in the 30 days before.

So we let broad match find the new wording, and we block the junk with negative keywords every week. Home inspection has its own junk, like inspector jobs and pay, licensing classes, car and state inspections, and checklists for people who plan to look the house over themselves. We don't block a search after one click, because 84% of the searches on our accounts that got a click and no lead over 30 days got exactly one click.

We track each call and form back to the ad and the search behind it, so your portal lists every lead with the time it came in and what it cost. On lead plans we go a step further. We tell Google which leads turned into booked inspections, so it learns which searches bring paying jobs and not just calls.

What it costs

Open Spots Local, for Local Services Ads, is $997 every 4 weeks plus a $1,997 build paid once, or $0 on the 13-cycle plan. Open Spots Search is $497 every 4 weeks plus a $997 setup, and Growth starts at $1,750.

Read more

Your ad spend is separate from our fee. On Open Spots we pay Google and take last week's exact charges from your business bank each Monday, up to the weekly cap you set. We add nothing on top.

We bill every 4 weeks, so a year is 13 bills. Stop anytime in your first 30 days, and the fee never starts. The 13-cycle plan: the build is $0 today, and you sign up for 13 cycles, one every 4 weeks. There's no 30-Day Stop. If you stop before your 13th cycle, the build you skipped goes on your last bill. On Open Spots Search, the same plan makes the setup $0.

Open Spots Local carries our Lead Guarantee: A set number of Local Services leads, in trades and states that have a number. Your proposal prints the number for your trade and state, and what happens if you fall short.

Open Spots Search has a limit in each market. We take at most 2 shops in your trade in each market. Every price we charge is on our pricing page.

Your first 30 days

We go live within 7 days of the build-start email. Then you get 30 days of calls and forms to judge it on before the fee starts.We go live within 7 days. You judge it for 30.

  1. Today

    Book a call with Miguel, and we’ll check your area and your state’s rules before you talk.

  2. Within 7 days of the build-start email

    Your ads go live. If we’re late for a reason that isn’t yours, you don’t pay your first bill.

  3. Day 24

    We email your calls and forms so far, with a one-click stop.

  4. Day 31

    Your $497 every 4 weeks starts, or your ads stay paused and there’s no $497 charge.

See every step

  1. Today

    Book a call with Miguel, and we’ll check your area and your state’s rules before you talk.

  2. On the call

    If your shop fits, you pay the $997 setup and link your business bank.

  3. Within 1 business day

    You get the agreement to sign and the intake form.

  4. The build starts

    When both are back, we email “Your build has started.” with your go-live date.

  5. Within 5 business days

    You approve your page in your portal, or your checkout counts as your OK.

  6. Within 7 days of that email

    Your ads go live. If we’re late for a reason that isn’t yours, you don’t pay your first bill.

    We go live within 7 days of the build-start email. If we aren’t live within those 7 days for a reason that isn’t yours, you don’t pay the Core fee for your first Cycle.

    If we aren’t live 14 days after the build-start email for a reason that isn’t yours, or Google won’t let the Ad Account run for a reason that isn’t yours, we refund everything you’ve paid.

  7. Day 1

    Your first ad runs with your page live, and your 30 days start.

  8. Every Monday

    We take last week’s exact Google charges from your bank, up to the weekly cap you set. We add nothing on top.

  9. Day 24

    We email your calls and forms so far, with a one-click stop.

  10. Day 30

    Stop anytime in your first 30 days, and the fee never starts. If you stop, your ads pause that day.

  11. Day 31

    Your $497 every 4 weeks starts, or your ads stay paused and there’s no $497 charge.

We do: we build your campaign, write your landing page, set up call tracking and pay Google. You get reports, your portal, a short Loom video every 3 months and a person to call.

You do: you pay the setup, link your business bank and approve your page. You answer calls live and call missed ones back. If you run your own Google Search ads for the same work, you pause them for your first 30 days live so your numbers stay clean.

Open Spots Local, Growth and paid Search for nonprofits run on a 21-day clock. Your ads go live within 21 days of getting your access and answers, not counting the days Google takes to check your profile. If we miss, you don’t pay your first 4-week fee.

We’ll have your Shopping or Performance Max campaign live and tracking a test order within 21 days of getting your access and answers, not counting the days Google takes to review your products. If we miss that and the delay is on us, you don’t pay your first 4-week fee.

Questions

How much does home inspector advertising cost?

Ours starts at $497 every 4 weeks for Open Spots Search, plus a $997 setup paid once, or $0 on the 13-cycle plan. Open Spots Local, for Local Services Ads, is $997 every 4 weeks plus a $1,997 build. Your ad spend is separate, and you set the weekly cap.

Should a home inspector run Local Services Ads or Google Search ads?

Start with Local Services if Google offers home inspectors where you work, because you pay for each lead instead of each click. In one home inspection account we run, Local Services leads cost $19.28 each over 90 days in spring 2026, against $134.59 for a Search lead, on 11 Search leads. Then add Search for the add-ons and towns you want more of, because Search lets you write an ad and a page for each one. Our [Local Services vs Google Ads study](/blog/lsa-vs-google-ads/) has the full numbers.

How do home inspectors get more inspections from Google?

Show up where buyers search, and win the call when it comes. Local Services ads and Search ads both sit near the top of Google's results, and your reviews feed your Local Services rank. Then give the price and the soonest date on the first call, and text the agreement before you hang up, because a buyer on a deadline keeps dialing until someone books them.

Can I run ads if most of my work comes from agents?

Yes. Ads reach the buyers who look for an inspector on their own, instead of taking a name from their agent. When one of them books, text the buyer's agent the date and time with your name and number, so the agent gets to know your work too.

Who owns the Google Ads account?

The Google account is in your business name. We build and manage it. If we ever part ways, you keep the account and the call data.

Do you work with home inspectors outside Arkansas?

Yes. We work with businesses across the US by phone and video. Google offers Local Services trade by trade and place by place, so we check your area before you spend any time on it.

Not ready to talk yet?

Get your Search & Site Checkup.

See how many people look for your main service near your city, how fast your site loads, and where your business can show in Google’s own ad tools.

Your Checkup opens on the next screen, and a copy goes to your email.

“I think our biggest compliment would be that we trust you. We didn’t have that with previous marketing companies. Thank you for your integrity and transparency within business.”

Joseph, Holster Builder

We build it. You see every call. You decide.

Trades and stores: Stop anytime in your first 30 days, and the fee never starts.

Nonprofits: You pay half of the Grant money we put to work for you each bill, and never more than $750. Google pays for the ads.

Book a call

1201 Oak St, Conway, AR 72032 · (501) 585-7285 · Monday to Friday, 8 AM to 5 PM