Google Ad Grant management for nonprofits, churches and pregnancy centersPut your Grant to work.

No fee runs until your Grant ads go live. From that day we bill every 4 weeks, so a year brings 13 bills, and none of them can go past $750.

Our Grant management fee rises with the work until we put twice $750 of your Grant to work in a bill, and past that point it stays at the cap.

• A Grant has no 30-Day Stop. The fee follows what we put to work, so a slow month bills little.
• The setup covers getting into or recovering your ad account, building your campaign structure and setting up your tracking. It doesn't include a website, and the Grant setup is never waived.
• Deployment Ramp. If your account has not reached 50% of your monthly Ad Grant credit by day 90 from the day your ads go live, your management fee is credited each bill until it does. What we need from you: campaign approvals returned within five business days, and the site pages we flag for compliance fixed or authorized for us to fix.
• Account Standing. If your Grant account is suspended or throttled for a compliance cause we monitor, we work at no fee from the day it happens until the day it is reinstated and back at full daily deployment.
• When your organization also wants paid search ads beside the Grant, Grant + Search adds them for $750 every 4 weeks. A combined bill comes to at most $1,500, and the Search line has its own $1,997 build.
• Every price we charge, nonprofit plans included, is on our pricing page.

• Tracking comes first, because Google can only bid toward the actions it can see. We count real leads, like a form, a call or a sign up. We also count small steps, like a tap to call or a visit to your contact page, so the bidding has something to aim at from day one.
• Every campaign bids for conversions instead of clicks. We run Maximize Conversions with a Target CPA on each one, because conversion bidding lets the account bid past the limit Google sets on manual bids and compete for the clicks that matter to your organization.
• New campaigns start with a high target, since a brand new campaign has no history yet. A low target can leave that campaign stuck at zero, and the high target gives the bidding room to win an action. We tune the target toward a real cost once the campaign brings in steady actions.
• We build local and national campaigns from the first day. Local campaigns reach your area and bid on real leads, while national campaigns answer questions anyone might search and bid on small steps. We need both, because one town rarely has enough searches to use the whole Grant.
• Performance Max runs beside your Search campaigns. Each Search ad group gets a matching Performance Max asset group, which on a Grant can show your ads on Search and Maps. A few sensitive topics stay on Search alone, where a person on our team writes every ad.
• Every keyword runs on broad match, with two words or more. Broad match lets Google catch the many different ways people word the same need, and a Grant keyword needs at least two words to run.
• Every ad uses the keyword's own words in a headline. Each ad group gets at least two ads with sitelinks under them, as the program rules ask. A searcher who sees their own words in the headline can tell the ad answers their search.

• When a campaign won't spend, we read the three parts of each keyword's Quality Score before we touch the target, because a cheaper click goes further than a bigger bid.
• When your Grant has credit left at the end of a month and every campaign already runs at its full daily budget, a bigger budget won't change anything. We add new ad groups and campaigns instead, built for the searches your account doesn't reach yet.
• When a search uses up credit and brings no actions, we block it with a negative keyword, as long as it isn't core to your mission.
• When we want to test new ad words, we add a new ad beside the old one instead of rewriting it. Any edit sends an approved ad back through review, and the ad can lose its approval there.
• When a reviewer might reject a new ad, we run it anyway and let the review decide, since running it is the only way to find out. A turned-down ad stops showing until we fix it or replace it with a new one.

Google spends a Grant one day at a time, at up to $329 a day, which is the daily equivalent of $10,000 a month.

We give every campaign that full $329 as its daily budget, because on a Grant, search volume and click prices hold spending back far more often than the budget does. That lets the bidding shift money toward the campaigns that bring actions.

An ad only spends when a search matches your keywords and your ad wins a spot on the page. A small town on its own doesn't bring enough of those searches to use the whole Grant.

Counting small steps gives the bidding fresh data on most days. Our Grant campaigns logged at least one action on 80% of the days they spent.

Google decides how much of the Grant your searches can use. We work to put as much of it to work as we can, and you only pay for what we use. Type last month's spend into the Grant meter to see what share of the credit your account used.

That grade, called Quality Score, has three parts: how likely people are to click, how well the ad fits the search, and how useful the landing page is. We read all three for each keyword, and we start with the weakest one.

On a Grant, the weakest part is most often the page. Of our Grant keywords scored 1 to 4, Google rated the landing page below average for 89% of them. The fix might be a better-fitting page, or ad text that repeats the keyword's own words.

We work on keywords with low scores instead of pausing them, because a low click rate doesn't make a keyword bad. 90% of our Grant keywords with 200 or more showings and a click rate under 2% still brought at least one action.

We call a keyword core when it has brought an action, or when your mission rests on it. It gets this work at any score. We pause a keyword only when it isn't core, it showed enough times to judge, and it brought no clicks and no actions.

Our Google Ad Grants guide covers who qualifies, how to apply and the rest of the playbook we run on every account like yours.

Google watches each Grant account's click rate every month. It also asks for at least two ads in each ad group, sitelinks under the ads, location targeting and working conversion tracking. The Compliance Watch: every Grant ad checked for disapprovals every hour, around the clock.

Of our Grant clients who wrote to us in the year to September 2026, 19% had a thread about a Google task only their organization could do. Most were ID checks or trouble getting into Google for Nonprofits.

• Answer the yearly program survey when Google emails it. It goes to the address on the account, so keep that address on an inbox someone on your team reads.
• Keep two admins in Google for Nonprofits, both on work email addresses. When someone leaves your organization, add the new person before you remove the old one.
• Confirm your nonprofit status when asked. These requests arrive by email, so sign in to Google yourself and check that the request is real before you click a link.
• Verify your identity when Google asks for it. You'll need your legal name, your papers and someone from your team signed in to the account, and the name has to match your nonprofit papers exactly.
• Own your website and your domain. Keep the domain in your organization's name, on a login your team holds, with auto-renew turned on. The program rules call for a site you own, secured with https, with real content about your work.