Pest control

Pest control marketing from a Google Ads agency in Conway, ArkansasPest control ads that follow the season.

We build Google Search and Local Services ads for the pests you treat, and we track every call they bring in. As each pest's busy months come around, its ads get our attention first.

Book a call

From $497 every 4 weeks

30 minutes with Miguel. He names one plan and one price, or see our prices first.

Measured, with dates

$49.02
per charged Local Services lead
323 leads, 234 of them charged, in the 30 days to October 20, 2026, across the five accounts we run Local Services for.
$297
per booked job
One plumbing client, May 17 to August 15, 2026. The owner of that business is affiliated with us, and it's one client's number, not a trades average.

Open Spots SearchStart here

$497every 4 weeks

Plus a $997 setup, paid once, or $0 on the 13-cycle plan

For a local shop that wants its phone to ring from Google Search.

Ads: Google Search, one campaign
We build: your landing page and call tracking
You talk to: a named person, with reports and your portal

On-Time Promise
30-Day Stop

Book a call

See what you get

EMPRISE DIGITAL · CONWAY, ARKANSAS · SINCE MAY 2016Printed in Conway, Arkansas

Receipt for: Trades and local shops

Plan: Open Spots Search

One Google Search campaign for the jobs and towns you pick
A landing page written for your shop
Call tracking, so you know which calls the ads made
Your portal, with every call and form and what each one cost
Your calls and forms on day 24, with a one-click stop
Reports, a short Loom video every 3 months, and a person to call
We pay Google and take last week’s exact charges each Monday, up to your cap
The ad account and its call data, yours either way

Setup, paid once: $997
Or sign up for 13 cycles: $0 setup today, and no 30-Day Stop
Every 4 weeks, from day 31: $497
Your ads: What Google charges, up to the weekly cap you set. We add nothing on top.
A year: 13 bills, $6,461, plus the setup

30-DAY STOPStop anytime in your first 30 days, and the fee never starts.

We take at most 2 shops in your trade in each market.

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Book a call with this price

See the full words

On-Time Promise: We go live within 7 days of the build-start email. If we aren’t live within those 7 days for a reason that isn’t yours, you don’t pay the Core fee for your first Cycle.; If we aren’t live 14 days after the build-start email for a reason that isn’t yours, or Google won’t let the Ad Account run for a reason that isn’t yours, we refund everything you’ve paid.
30-Day Stop: Stop anytime in your first 30 days, and the fee never starts.; Your fee starts on day 31, unless you tell us to stop by the end of day 30.; The 13-cycle plan has no 30-Day Stop.
13-cycle plan: Cycle to cycle: you pay the setup and keep the 30-Day Stop. You can cancel at the end of any bill.; The 13-cycle plan: the setup is $0 today, and you sign up for 13 cycles, one every 4 weeks. There’s no 30-Day Stop. If you stop before your 13th cycle, the setup you skipped goes on your last bill.

Details

Fee starts

Your fee starts on day 31, unless you tell us to stop by the end of day 30.

Canceling

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Service

Reports, your portal and a short Loom video every 3 months, plus a person to call with questions.

Who owns it

It’s your own Google Ads account, set up under our manager account. The ad account and its call data are yours either way.

Ad money

We pay Google and take last week’s exact charges from your business bank each Monday, up to the weekly cap you set. We add nothing on top.

A year

Your 13 bills come to $6,461, plus the $997 setup.

Two ways to start

Cycle to cycle: you pay the setup and keep the 30-Day Stop. You can cancel at the end of any bill. Or sign up for 13 cycles, and the setup is $0 today, with no 30-Day Stop. If you stop before your 13th cycle, the setup you skipped goes on your last bill.

In each market

We take at most 2 shops in your trade in each market.

Who we can’t take

We can’t take locksmith or garage door work, a shop without a license where the state asks for one, or a shop with a past Google Ads suspension.

Open Spots Local

$997every 4 weeks

Plus a $1,997 build, paid once, or $0 on the 13-cycle plan

For a trade that wants Local Services Ads, where you pay per lead.

Ads: Local Services Ads
We build: your profile, bids and budget
You talk to: a named person, with reports and your portal

On-Time Promise
Lead Guarantee
30-Day Stop

Book a call

See what you get

EMPRISE DIGITAL · CONWAY, ARKANSAS · SINCE MAY 2016Printed in Conway, Arkansas

Receipt for: Trades and local shops

Plan: Open Spots Local

Your Local Services profile, built for you
Your bids and budget, set and adjusted as calls come in
You pay Google for each lead instead of every click
Every call or message goes to you alone, and Google credits back leads it finds invalid
Your charged leads in a Google Sheet our system fills
Your portal, reports, a short Loom video every 3 months, and a person to call
We pay Google and take last week’s exact charges each Monday, up to your cap
If Google says no to Local Services, we switch you to Search with no new setup

Build, paid once: $1,997
Or sign up for 13 cycles: $0 build today, and no 30-Day Stop
Every 4 weeks, from day 31: $997
Your ads: What Google charges, up to the weekly cap you set. We add nothing on top.
A year: 13 bills, $12,961, plus the build

30-DAY STOPStop anytime in your first 30 days, and the fee never starts.

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Book a call with this price

See the full words

On-Time Promise: Your ads go live within 21 days of getting your access and answers, not counting the days Google takes to check your profile. If we miss, you don’t pay your first 4-week fee.
Lead Guarantee: A set number of Local Services leads, in trades and states that have a number. Your proposal prints the number for your trade and state, and what happens if you fall short.; If Google hasn’t charged your first $1,000 by day 60, you don’t pay your next bill, as long as your ads stay on at the budget we set.; Our lead guarantee applies to Local Services leads only. Search Ads may bring extra leads but have no guaranteed minimum.
30-Day Stop: Stop anytime in your first 30 days, and the fee never starts.; Your fee starts on day 31, unless you tell us to stop by the end of day 30.; The 13-cycle plan has no 30-Day Stop.
13-cycle plan: Cycle to cycle: you pay the build and keep the 30-Day Stop. You can cancel at the end of any bill.; The 13-cycle plan: the build is $0 today, and you sign up for 13 cycles, one every 4 weeks. There’s no 30-Day Stop. If you stop before your 13th cycle, the build you skipped goes on your last bill.

Details

Fee starts

Your fee starts on day 31, unless you tell us to stop by the end of day 30.

Canceling

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Service

Reports, your portal and a short Loom video every 3 months, plus a person to call with questions.

Who owns it

The Google account is in your business name. We build and manage it. If we ever part ways, you keep the account and the call data.

Ad money

We pay Google and take last week’s exact charges from your business bank each Monday, up to the weekly cap you set. We add nothing on top.

A year

Your 13 bills come to $12,961, plus the $1,997 build.

If Google says no

Then we switch you to our Search plan. You don’t pay a new setup, and your Local setup covers your first two Search bills.

The Lead Guarantee

A set number of Local Services leads, in trades and states that have a number. Your proposal prints the number for your trade and state, and what happens if you fall short.

The speed promise

If Google hasn’t charged your first $1,000 by day 60, you don’t pay your next bill, as long as your ads stay on at the budget we set.

Search beside it

Our lead guarantee applies to Local Services leads only. Search Ads may bring extra leads but have no guaranteed minimum.

Two ways to start

Cycle to cycle: you pay the build and keep the 30-Day Stop. You can cancel at the end of any bill. Or sign up for 13 cycles, and the build is $0 today, with no 30-Day Stop. If you stop before your 13th cycle, the build you skipped goes on your last bill.

Growth

From$1,750every 4 weeks

Plus a $3,997 build, paid once, or $0 on the 13-cycle plan

We recommend it for a business ready to spend $3,000 or more a month on ads.

Your monthly ad budget$

Your budget is $8,000, so your fee is $2,200.

Ads: Google, Local Services, Microsoft, Facebook, Instagram and TikTok, on one budget
We build: every platform, your landing page and tracking
You talk to: your own advocate

On-Time Promise
Lead Guarantee
30-Day Stop

Book a call

See what you get

EMPRISE DIGITAL · CONWAY, ARKANSAS · SINCE MAY 2016Printed in Conway, Arkansas

Receipt for: Trades and local shops

Plan: Growth

One ad budget across Google Search, Local Services, Microsoft Ads, Facebook and Instagram, TikTok, and YouTube where it fits
Your landing page and tracking
We put each dollar where your calls and forms cost least, and move it when the numbers change
Money moves between platforms with no new build fee
Your own advocate, plus reports and your portal

Your budget is $8,000, so your fee is $2,200.

Build, paid once: $3,997
Or sign up for 13 cycles: $0 build today, and no 30-Day Stop
Every 4 weeks, from day 31: $2,200
Your ads: Your own cards pay the platforms.
A year: 13 bills, $28,600, plus the build

30-DAY STOPStop anytime in your first 30 days, and the fee never starts.

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Book a call with this price

See the full words

On-Time Promise: Your ads go live within 21 days of getting your access and answers, not counting the days Google takes to check your profile. If we miss, you don’t pay your first 4-week fee.
Lead Guarantee where Local Services runs: A set number of Local Services leads, in trades and states that have a number. Your proposal prints the number for your trade and state, and what happens if you fall short.; Our lead guarantee applies to Local Services leads only. Search Ads may bring extra leads but have no guaranteed minimum.
30-Day Stop: Stop anytime in your first 30 days, and the fee never starts.; Your fee starts on day 31, unless you tell us to stop by the end of day 30.; The 13-cycle plan has no 30-Day Stop.
13-cycle plan: Cycle to cycle: you pay the build and keep the 30-Day Stop. You can cancel at the end of any bill.; The 13-cycle plan: the build is $0 today, and you sign up for 13 cycles, one every 4 weeks. There’s no 30-Day Stop. If you stop before your 13th cycle, the build you skipped goes on your last bill.

Details

“...I’m so grateful to you and your team for being proactive, sending us the report, and meeting with me on a monthly basis. It’s so valuable.”

Charla, Life Choices PCC

Fee starts

Your fee starts on day 31, unless you tell us to stop by the end of day 30.

Canceling

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Service

Your own advocate, plus reports and your portal.

Who owns it

The Google account is in your business name. We build and manage it. If we ever part ways, you keep the account and the call data.

Ad money

Your own cards pay the platforms.

A year

Your 13 bills come to $22,750 or more, set by your budget.

Two ways to start

The 13-cycle plan

On a $5,000 budget, cycle to cycle is $26,747 for the year with the build. The 13-cycle plan is $22,750.

Stepping up

The build you already paid counts toward the next one.

Growth fee by monthly ad budget
Monthly budget	Fee every 4 weeks
$5,000 or less	$1,750
$8,000	$2,200
$10,000	$2,500
$15,000	$3,250
$20,000	$4,000
$25,000	$4,750
$50,000	$7,250
$100,000	$12,250

See every term

What we build for a pest control company

We build a Google Search campaign for the pests you treat and the towns you serve, and we set up Local Services Ads where Google offers them. We track every call and form back to the search that brought it in.

We build every keyword as broad match, because people rarely type the same words twice. On our accounts, 75% of the searches that got a click in the 30 days to October 11, 2026 got just one click. A topic keyword finds those searches, and the block list keeps the wrong ones out.

Your part is the phone. 95% of Local Services leads on our home service accounts came in on weekdays between 8 am and 5 pm. So someone needs to answer during the day, while your techs are out on routes. Our speed to lead guide has a callback routine any shop can run.

Tracking: we set up call and form tracking before an ad runs, so your portal shows each call the ads brought in and what it cost.
Your pests: termites, bed bugs, rodents and general pest work each get their own ads, because a caller with bed bugs wants a different answer than a caller with termites.
Your area: we build it from the ZIP codes you serve, and we switch off the Google setting that also reaches people who only show interest in a place.
Waste: we read your search terms every week and block the ones that won't turn into work, like someone shopping for a spray to use at home.
Bidding: once the account has real calls and forms to learn from, we let Google bid toward them.
Your page: we write a landing page that names the pests you treat, the towns you cover and your plan, so it says what the ad promised.

Every pest keeps its own calendar

Searches for termites, mosquitoes and mice each peak at a different time of year. So the pest people search for most changes with the months, and your ads should change with it.

135,000searches for termite inspection in May 2026against 33,100 in September 2026
74,000searches for mosquito control in July 2026against 18,100 in November 2025
22,200searches for mice exterminator near me in January 2026against 9,900 in each of June, July and August 2026

Source: Google Keyword Planner, US searches by month on Google and its search partners, October 2025 to September 2026, read October 22, 2026. Google rounds these counts.

As each season turns, we look at that pest first. We check its ads, its words on your landing page and its search terms before the searches climb: termites in spring, mosquitoes in summer, and rodents in fall and winter.

General pest ads run all year, since people search for pest control near me in every month. You choose the weekly cap, and we watch your spend against it.

Sell the plan, not one visit

We point your ads and your landing page at your yearly or quarterly plan, not just a single visit. A plan customer puts work on your calendar before the slow months come.

Home service sites have slow months. On three of our home service clients' websites, Google search visits in each site's slowest month ran 54% below that site's own monthly average, averaged across the sites. A plan visit that's already booked for that month is work you don't have to go find.

Keeping customers pays, too. Harvard Business Review reported that an auto service chain's profit rose 30% when it cut the customers it lost by 5%.

On the page, we name your plan, what each visit covers and the price you set, so a caller already knows the offer when they dial. When a caller asks what a one-time treatment costs, give a range, then talk about how soon you can come. People who hire a trade write about speed more than price: 29% of the reviews with words on our home service clients' profiles mention speed, and only 11% mention price at all.

Local Services Ads for pest control

Pest control is one of the trades Google's Local Services Ads cover, and you pay per lead instead of per click. Google offers it trade by trade and place by place, so we check your area before you spend any time on it.

Google builds the ad from your profile and your reviews, so our work is keeping that profile true. We turn on every job you're licensed for and none you aren't, and we keep your area, your hours and real photos of your work up to date. Google turns down any photo that shows a phone number, even one on a truck or a shirt, so we check each photo first.

Google checks your papers more than once. Our Local Services accounts sent Google 9.4 license and insurance files each on average, and 71% of the files Google turned down had expired. We warn you 45 days before one runs out.

Every Local Services call or message goes to you alone, and Google credits back leads it finds invalid. Our system rates every lead you pay for at Google, and a person on our team checks the unclear ones while there's still time to ask for a credit.

Google began moving Local Services into Google Ads in August 2026, and some pest control businesses were in the first group. Your areas, job types, budget and photos carry over on their own. Our Local Services Ads guide covers setup and ranking step by step.

A sample pest control ad

Here's the kind of search ad we write. It names the pest, the town and the next step, because a person who just found a problem wants to see all three.

termite inspection near me

What it costs

Open Spots Search is $497 every 4 weeks, plus a $997 setup paid once, or $0 on the 13-cycle plan. Your ad spend is separate from our fee, and you set the weekly cap.

On Open Spots, we pay Google and take last week's exact charges from your business bank each Monday, up to the weekly cap you set. We add nothing on top.

Open Spots Local, for Local Services Ads, is $997 every 4 weeks, plus a $1,997 build. Growth starts at $1,750 and follows your ad budget. Every price we charge is on our pricing page, and we bill every 4 weeks, so a year is 13 bills.

Stop anytime in your first 30 days, and the fee never starts. The 13-cycle plan has no 30-Day Stop. Open Spots Search also has a limit on shops. We take at most 2 shops in your trade in each market.

We're a small team in Conway, Arkansas, and we've run Google Ads since May 2016. We work with home service businesses across the US by phone and video.

Your first 30 days

We go live within 7 days of the build-start email. Then you get 30 days of calls and forms to judge it on before the fee starts.We go live within 7 days. You judge it for 30.

Today
Book a call with Miguel, and we’ll check your area and your state’s rules before you talk.
Within 7 days of the build-start email
Your ads go live. If we’re late for a reason that isn’t yours, you don’t pay your first bill.
Day 24
We email your calls and forms so far, with a one-click stop.
Day 31
Your $497 every 4 weeks starts, or your ads stay paused and there’s no $497 charge.

See every step

Today

Book a call with Miguel, and we’ll check your area and your state’s rules before you talk.
On the call

If your shop fits, you pay the $997 setup and link your business bank.
Within 1 business day

You get the agreement to sign and the intake form.
The build starts

When both are back, we email “Your build has started.” with your go-live date.
Within 5 business days

You approve your page in your portal, or your checkout counts as your OK.
Within 7 days of that email

Your ads go live. If we’re late for a reason that isn’t yours, you don’t pay your first bill.

We go live within 7 days of the build-start email. If we aren’t live within those 7 days for a reason that isn’t yours, you don’t pay the Core fee for your first Cycle.
If we aren’t live 14 days after the build-start email for a reason that isn’t yours, or Google won’t let the Ad Account run for a reason that isn’t yours, we refund everything you’ve paid.
Day 1

Your first ad runs with your page live, and your 30 days start.
Every Monday

We take last week’s exact Google charges from your bank, up to the weekly cap you set. We add nothing on top.
Day 24

We email your calls and forms so far, with a one-click stop.
Day 30

Stop anytime in your first 30 days, and the fee never starts. If you stop, your ads pause that day.
Day 31

Your $497 every 4 weeks starts, or your ads stay paused and there’s no $497 charge.

We do: we build your campaign, write your landing page, set up call tracking and pay Google. You get reports, your portal, a short Loom video every 3 months and a person to call.

You do: you pay the setup, link your business bank and approve your page. You answer calls live and call missed ones back. If you run your own Google Search ads for the same work, you pause them for your first 30 days live so your numbers stay clean.

Open Spots Local, Growth and paid Search for nonprofits run on a 21-day clock. Your ads go live within 21 days of getting your access and answers, not counting the days Google takes to check your profile. If we miss, you don’t pay your first 4-week fee.

We’ll have your Shopping or Performance Max campaign live and tracking a test order within 21 days of getting your access and answers, not counting the days Google takes to review your products. If we miss that and the delay is on us, you don’t pay your first 4-week fee.

Questions

How much does pest control marketing cost?

Ours starts at $497 every 4 weeks for Open Spots Search, plus a $997 setup paid once. Open Spots Local, for Local Services Ads, is $997 every 4 weeks, plus a $1,997 build. Your ad spend is separate, and you set the weekly cap.

Can a pest control company run Google Local Services Ads?

Yes, in the places Google offers it. Pest control services is one of Google's US Local Services categories, and Google offers it place by place, so we check your area before you spend any time on it. You pay per lead instead of per click, and every call or message goes to you alone.

Should pest control ads run all year?

General pest ads should, since people search for pest control near me in every month. Termite, mosquito and rodent searches each peak at their own time of year, so as each one's season comes, we check its ads and its search terms first.

What if Google won't approve my business for Local Services?

Then we switch you to our Search plan. You don't pay a new setup, and your Local setup covers your first two Search bills.

Who owns the Google Ads account?

On Open Spots Search, it's your own Google Ads account, set up under our manager account. The ad account and its call data are yours either way. On Open Spots Local and Growth, the Google account is in your business name. We build and manage it. If we ever part ways, you keep the account and the call data.

Do you work with pest control companies outside Arkansas?

Yes. We work with businesses across the US by phone and video.

Not ready to talk yet?

Get your Search & Site Checkup.

See how many people look for your main service near your city, how fast your site loads, and where your business can show in Google’s own ad tools.

Your Checkup opens on the next screen, and a copy goes to your email.

“I think our biggest compliment would be that we trust you. We didn’t have that with previous marketing companies. Thank you for your integrity and transparency within business.”

Joseph, Holster Builder

We build it. You see every call. You decide.

Trades and stores: Stop anytime in your first 30 days, and the fee never starts.

Nonprofits: You pay half of the Grant money we put to work for you each bill, and never more than $750. Google pays for the ads.

Book a call

1201 Oak St, Conway, AR 72032 · (501) 585-7285 · Monday to Friday, 8 AM to 5 PM