Landscaping and lawn care

Landscaping advertising on Google, from Conway, ArkansasGoogle Ads for landscapers and lawn care crews.

We build your Search and Local Services ads around the yards and jobs you want, track every call and form, and show you what each one cost.

Book a call

From $497 every 4 weeks

30 minutes with Miguel. He names one plan and one price, or see our prices first.

Measured, with dates

$49.02
per charged Local Services lead
323 leads, 234 of them charged, in the 30 days to October 20, 2026, across the five accounts we run Local Services for.
$297
per booked job
One plumbing client, May 17 to August 15, 2026. The owner of that business is affiliated with us, and it's one client's number, not a trades average.

Open Spots SearchStart here

$497every 4 weeks

Plus a $997 setup, paid once, or $0 on the 13-cycle plan

For a local shop that wants its phone to ring from Google Search.

Ads: Google Search, one campaign
We build: your landing page and call tracking
You talk to: a named person, with reports and your portal

On-Time Promise
30-Day Stop

Book a call

See what you get

EMPRISE DIGITAL · CONWAY, ARKANSAS · SINCE MAY 2016Printed in Conway, Arkansas

Receipt for: Trades and local shops

Plan: Open Spots Search

One Google Search campaign for the jobs and towns you pick
A landing page written for your shop
Call tracking, so you know which calls the ads made
Your portal, with every call and form and what each one cost
Your calls and forms on day 24, with a one-click stop
Reports, a short Loom video every 3 months, and a person to call
We pay Google and take last week’s exact charges each Monday, up to your cap
The ad account and its call data, yours either way

Setup, paid once: $997
Or sign up for 13 cycles: $0 setup today, and no 30-Day Stop
Every 4 weeks, from day 31: $497
Your ads: What Google charges, up to the weekly cap you set. We add nothing on top.
A year: 13 bills, $6,461, plus the setup

30-DAY STOPStop anytime in your first 30 days, and the fee never starts.

We take at most 2 shops in your trade in each market.

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Book a call with this price

See the full words

On-Time Promise: We go live within 7 days of the build-start email. If we aren’t live within those 7 days for a reason that isn’t yours, you don’t pay the Core fee for your first Cycle.; If we aren’t live 14 days after the build-start email for a reason that isn’t yours, or Google won’t let the Ad Account run for a reason that isn’t yours, we refund everything you’ve paid.
30-Day Stop: Stop anytime in your first 30 days, and the fee never starts.; Your fee starts on day 31, unless you tell us to stop by the end of day 30.; The 13-cycle plan has no 30-Day Stop.
13-cycle plan: Cycle to cycle: you pay the setup and keep the 30-Day Stop. You can cancel at the end of any bill.; The 13-cycle plan: the setup is $0 today, and you sign up for 13 cycles, one every 4 weeks. There’s no 30-Day Stop. If you stop before your 13th cycle, the setup you skipped goes on your last bill.

Details

Fee starts

Your fee starts on day 31, unless you tell us to stop by the end of day 30.

Canceling

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Service

Reports, your portal and a short Loom video every 3 months, plus a person to call with questions.

Who owns it

It’s your own Google Ads account, set up under our manager account. The ad account and its call data are yours either way.

Ad money

We pay Google and take last week’s exact charges from your business bank each Monday, up to the weekly cap you set. We add nothing on top.

A year

Your 13 bills come to $6,461, plus the $997 setup.

Two ways to start

Cycle to cycle: you pay the setup and keep the 30-Day Stop. You can cancel at the end of any bill. Or sign up for 13 cycles, and the setup is $0 today, with no 30-Day Stop. If you stop before your 13th cycle, the setup you skipped goes on your last bill.

In each market

We take at most 2 shops in your trade in each market.

Who we can’t take

We can’t take locksmith or garage door work, a shop without a license where the state asks for one, or a shop with a past Google Ads suspension.

Open Spots Local

$997every 4 weeks

Plus a $1,997 build, paid once, or $0 on the 13-cycle plan

For a trade that wants Local Services Ads, where you pay per lead.

Ads: Local Services Ads
We build: your profile, bids and budget
You talk to: a named person, with reports and your portal

On-Time Promise
Lead Guarantee
30-Day Stop

Book a call

See what you get

EMPRISE DIGITAL · CONWAY, ARKANSAS · SINCE MAY 2016Printed in Conway, Arkansas

Receipt for: Trades and local shops

Plan: Open Spots Local

Your Local Services profile, built for you
Your bids and budget, set and adjusted as calls come in
You pay Google for each lead instead of every click
Every call or message goes to you alone, and Google credits back leads it finds invalid
Your charged leads in a Google Sheet our system fills
Your portal, reports, a short Loom video every 3 months, and a person to call
We pay Google and take last week’s exact charges each Monday, up to your cap
If Google says no to Local Services, we switch you to Search with no new setup

Build, paid once: $1,997
Or sign up for 13 cycles: $0 build today, and no 30-Day Stop
Every 4 weeks, from day 31: $997
Your ads: What Google charges, up to the weekly cap you set. We add nothing on top.
A year: 13 bills, $12,961, plus the build

30-DAY STOPStop anytime in your first 30 days, and the fee never starts.

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Book a call with this price

See the full words

On-Time Promise: Your ads go live within 21 days of getting your access and answers, not counting the days Google takes to check your profile. If we miss, you don’t pay your first 4-week fee.
Lead Guarantee: A set number of Local Services leads, in trades and states that have a number. Your proposal prints the number for your trade and state, and what happens if you fall short.; If Google hasn’t charged your first $1,000 by day 60, you don’t pay your next bill, as long as your ads stay on at the budget we set.; Our lead guarantee applies to Local Services leads only. Search Ads may bring extra leads but have no guaranteed minimum.
30-Day Stop: Stop anytime in your first 30 days, and the fee never starts.; Your fee starts on day 31, unless you tell us to stop by the end of day 30.; The 13-cycle plan has no 30-Day Stop.
13-cycle plan: Cycle to cycle: you pay the build and keep the 30-Day Stop. You can cancel at the end of any bill.; The 13-cycle plan: the build is $0 today, and you sign up for 13 cycles, one every 4 weeks. There’s no 30-Day Stop. If you stop before your 13th cycle, the build you skipped goes on your last bill.

Details

Fee starts

Your fee starts on day 31, unless you tell us to stop by the end of day 30.

Canceling

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Service

Reports, your portal and a short Loom video every 3 months, plus a person to call with questions.

Who owns it

The Google account is in your business name. We build and manage it. If we ever part ways, you keep the account and the call data.

Ad money

We pay Google and take last week’s exact charges from your business bank each Monday, up to the weekly cap you set. We add nothing on top.

A year

Your 13 bills come to $12,961, plus the $1,997 build.

If Google says no

Then we switch you to our Search plan. You don’t pay a new setup, and your Local setup covers your first two Search bills.

The Lead Guarantee

A set number of Local Services leads, in trades and states that have a number. Your proposal prints the number for your trade and state, and what happens if you fall short.

The speed promise

If Google hasn’t charged your first $1,000 by day 60, you don’t pay your next bill, as long as your ads stay on at the budget we set.

Search beside it

Our lead guarantee applies to Local Services leads only. Search Ads may bring extra leads but have no guaranteed minimum.

Two ways to start

Cycle to cycle: you pay the build and keep the 30-Day Stop. You can cancel at the end of any bill. Or sign up for 13 cycles, and the build is $0 today, with no 30-Day Stop. If you stop before your 13th cycle, the build you skipped goes on your last bill.

Growth

From$1,750every 4 weeks

Plus a $3,997 build, paid once, or $0 on the 13-cycle plan

We recommend it for a business ready to spend $3,000 or more a month on ads.

Your monthly ad budget$

Your budget is $8,000, so your fee is $2,200.

Ads: Google, Local Services, Microsoft, Facebook, Instagram and TikTok, on one budget
We build: every platform, your landing page and tracking
You talk to: your own advocate

On-Time Promise
Lead Guarantee
30-Day Stop

Book a call

See what you get

EMPRISE DIGITAL · CONWAY, ARKANSAS · SINCE MAY 2016Printed in Conway, Arkansas

Receipt for: Trades and local shops

Plan: Growth

One ad budget across Google Search, Local Services, Microsoft Ads, Facebook and Instagram, TikTok, and YouTube where it fits
Your landing page and tracking
We put each dollar where your calls and forms cost least, and move it when the numbers change
Money moves between platforms with no new build fee
Your own advocate, plus reports and your portal

Your budget is $8,000, so your fee is $2,200.

Build, paid once: $3,997
Or sign up for 13 cycles: $0 build today, and no 30-Day Stop
Every 4 weeks, from day 31: $2,200
Your ads: Your own cards pay the platforms.
A year: 13 bills, $28,600, plus the build

30-DAY STOPStop anytime in your first 30 days, and the fee never starts.

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Book a call with this price

See the full words

On-Time Promise: Your ads go live within 21 days of getting your access and answers, not counting the days Google takes to check your profile. If we miss, you don’t pay your first 4-week fee.
Lead Guarantee where Local Services runs: A set number of Local Services leads, in trades and states that have a number. Your proposal prints the number for your trade and state, and what happens if you fall short.; Our lead guarantee applies to Local Services leads only. Search Ads may bring extra leads but have no guaranteed minimum.
30-Day Stop: Stop anytime in your first 30 days, and the fee never starts.; Your fee starts on day 31, unless you tell us to stop by the end of day 30.; The 13-cycle plan has no 30-Day Stop.
13-cycle plan: Cycle to cycle: you pay the build and keep the 30-Day Stop. You can cancel at the end of any bill.; The 13-cycle plan: the build is $0 today, and you sign up for 13 cycles, one every 4 weeks. There’s no 30-Day Stop. If you stop before your 13th cycle, the build you skipped goes on your last bill.

Details

“...I’m so grateful to you and your team for being proactive, sending us the report, and meeting with me on a monthly basis. It’s so valuable.”

Charla, Life Choices PCC

Fee starts

Your fee starts on day 31, unless you tell us to stop by the end of day 30.

Canceling

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Service

Your own advocate, plus reports and your portal.

Who owns it

The Google account is in your business name. We build and manage it. If we ever part ways, you keep the account and the call data.

Ad money

Your own cards pay the platforms.

A year

Your 13 bills come to $22,750 or more, set by your budget.

Two ways to start

The 13-cycle plan

On a $5,000 budget, cycle to cycle is $26,747 for the year with the build. The 13-cycle plan is $22,750.

Stepping up

The build you already paid counts toward the next one.

Growth fee by monthly ad budget
Monthly budget	Fee every 4 weeks
$5,000 or less	$1,750
$8,000	$2,200
$10,000	$2,500
$15,000	$3,250
$20,000	$4,000
$25,000	$4,750
$50,000	$7,250
$100,000	$12,250

See every term

Where homeowners find a yard crew on Google

A homeowner who wants the yard done searches Google, and three things sit near the top: Local Services ads, Search ads and the map. We build and run the first two, and your reviews help you in Local Services and on the map.

Local Services ads charge per lead. Google lists lawn care services, landscaping services and tree services as Local Services categories in the US. It offers them place by place, so we check your ZIP codes and your state's rules before you spend any time on it. Every Local Services call or message goes to you alone, and Google credits back leads it finds invalid.

Search ads charge per click. You pick the jobs and towns the ads run for. That's how you reach the bigger work, like a stone patio, a retaining wall, new sod or drainage, with ads written for each job.

Reviews help you on the map and in Local Services. Google says more reviews and good ratings can help your local ranking, and it weighs your stars and your review count when it ranks a Local Services ad. In some trades the ad can't show until a profile has 5 reviews, so every finished yard is a good time to ask for one.

We're a small team in Conway, Arkansas, and we've run Google Ads since May 2016. We work with home service businesses across the US by phone and video, so your town doesn't need to be near ours.

Spring with a plan, and spring without one

The first warm week brings calls all at once. A crew that booked its regulars in winter has room for the new calls, while a crew that waited is weeks behind before it cuts a single yard.

Waiting for spring

Last year's customers never get a call, so some of them hire someone else.
Every new caller gets a yes, and the regulars get squeezed out.
Spring cleanups get a set day, and then the rain moves it.
The waitlist lives on a scrap of paper in the truck.

Booking spring in winter

You call last year's customers in January and offer each one a start week.
You build routes street by street from the yeses, so the crew drives less.
Spring cleanups get a week instead of a day, so rain doesn't break your word.
Your ads run for the open spots you counted, and a waitlist holds anyone you can't fit yet.

Ads that follow your season

Yard work runs on the weather, so your ads should too. We plan them around your busy and slow months, and you choose the weekly cap.

Home service work has a slow stretch every year. On three of our home service clients' websites, Google search visits in each site's slowest month ran 54% below normal, averaged across the sites. So we plan your ads around your season before the build, instead of finding out in February.

In spring, the ads go after the open spots on your routes. In summer, they can lean on the bigger jobs you want more of. In the slow months, they run for the work you still do, like leaf cleanup, or snow removal if you offer it, which Google also lists as a Local Services category.

Google's budget rules leave room for a busy day. It lets one busy day spend up to twice the daily average, and it keeps the whole month at or under 30.4 times that daily amount. On Open Spots we pay Google and take last week's exact charges from your business bank each Monday, up to the weekly cap you set.

Your regulars come first, because every yes you get in winter is a spot you don't have to win in April. Harvard Business Review published a study of online sales leads. Companies that tried to reach a new lead inside an hour were close to 7 times more likely to talk with the person who decides than companies that waited an hour longer. So pick one person who returns every spring call the same day, and our speed to lead guide has a callback routine any crew can run.

Answer the text, even from a job

Google says fast replies to Local Services messages, kept up over time, can lift your rank. A short text back also tells the customer when you'll call.

Hi, do you do spring cleanups? We're on Elm Street, front and back yard.

We do. I'm on a job until 3 today. Can I call you at 3:30 to set your week?

3:30 works. Thanks!

Sample

A sample text. Answer every one fast, even to say you don't do that job.

On our home service accounts, 19% of Local Services message leads came in at night or on a weekend. So we keep messages on, and you answer every one quickly, even when the answer is no.

We build around the yards and jobs you want

Weekly mowing, a spring cleanup and a stone patio are different jobs at different prices. So each one gets its own ads, and the jobs you want most go first in your ads and on your landing page.

We build with broad match, so Google can match the many ways people describe yard work. Google has said 15% of the searches it sees each day use wording it had never seen before. So every week we read your search terms and block the searches that won't become work, like lawn mower repair, landscaping jobs or how to lay sod yourself.

Your ads show to people in your area or who spend time there, and we build that area from the ZIP codes your crews serve. Google's default also reaches people elsewhere who are only interested in the place, and we switch that off on every local campaign.

We set up call and form tracking before an ad runs, so the numbers in your report are real. Your portal lists every call and form, with the time it came in and what it cost.

Google can screen a Local Services business before its ad runs. For lawn care and landscaping, Google's US list names a business and owner background check, a state license and general liability insurance, each for select businesses. We send Google your license and insurance files and warn you 45 days before one expires. On our accounts, 71% of the license and insurance files Google turned down had expired.

Google also rejects any photo with a phone number in it, even one painted on a truck or printed on a shirt or a sign. So keep phone numbers out of every photo of your finished yards.

Google began moving Local Services campaigns into Google Ads in August 2026, and lawn care was one of the first trades it picked. You're still billed only for valid leads, and our Local Services Ads guide covers setup and ranking step by step.

What it costs

Open Spots Search is $497 every 4 weeks, plus a $997 setup paid once, or $0 on the 13-cycle plan. Open Spots Local, for Local Services Ads, is $997 every 4 weeks, plus a $1,997 build.

Growth starts at $1,750 and follows your ad budget, with Google, Local Services, Microsoft, Facebook, Instagram and TikTok on one budget. Every price we charge is on our pricing page, and we bill every 4 weeks, so a year is 13 bills.

Your ad spend is separate from our fee. On Open Spots we pay Google and take last week's exact charges from your business bank each Monday, up to the weekly cap you set. We add nothing on top.

Open Spots Local carries our Lead Guarantee: A set number of Local Services leads, in trades and states that have a number. Your proposal prints the number for your trade and state, and what happens if you fall short.

On Open Spots Search, we take at most 2 shops in your trade in each market.

Stop anytime in your first 30 days, and the fee never starts. The 13-cycle plan has no 30-Day Stop.

Your first 30 days

We go live within 7 days of the build-start email. Then you get 30 days of calls and forms to judge it on before the fee starts.We go live within 7 days. You judge it for 30.

Today
Book a call with Miguel, and we’ll check your area and your state’s rules before you talk.
Within 7 days of the build-start email
Your ads go live. If we’re late for a reason that isn’t yours, you don’t pay your first bill.
Day 24
We email your calls and forms so far, with a one-click stop.
Day 31
Your $497 every 4 weeks starts, or your ads stay paused and there’s no $497 charge.

See every step

Today

Book a call with Miguel, and we’ll check your area and your state’s rules before you talk.
On the call

If your shop fits, you pay the $997 setup and link your business bank.
Within 1 business day

You get the agreement to sign and the intake form.
The build starts

When both are back, we email “Your build has started.” with your go-live date.
Within 5 business days

You approve your page in your portal, or your checkout counts as your OK.
Within 7 days of that email

Your ads go live. If we’re late for a reason that isn’t yours, you don’t pay your first bill.

We go live within 7 days of the build-start email. If we aren’t live within those 7 days for a reason that isn’t yours, you don’t pay the Core fee for your first Cycle.
If we aren’t live 14 days after the build-start email for a reason that isn’t yours, or Google won’t let the Ad Account run for a reason that isn’t yours, we refund everything you’ve paid.
Day 1

Your first ad runs with your page live, and your 30 days start.
Every Monday

We take last week’s exact Google charges from your bank, up to the weekly cap you set. We add nothing on top.
Day 24

We email your calls and forms so far, with a one-click stop.
Day 30

Stop anytime in your first 30 days, and the fee never starts. If you stop, your ads pause that day.
Day 31

Your $497 every 4 weeks starts, or your ads stay paused and there’s no $497 charge.

We do: we build your campaign, write your landing page, set up call tracking and pay Google. You get reports, your portal, a short Loom video every 3 months and a person to call.

You do: you pay the setup, link your business bank and approve your page. You answer calls live and call missed ones back. If you run your own Google Search ads for the same work, you pause them for your first 30 days live so your numbers stay clean.

Open Spots Local, Growth and paid Search for nonprofits run on a 21-day clock. Your ads go live within 21 days of getting your access and answers, not counting the days Google takes to check your profile. If we miss, you don’t pay your first 4-week fee.

We’ll have your Shopping or Performance Max campaign live and tracking a test order within 21 days of getting your access and answers, not counting the days Google takes to review your products. If we miss that and the delay is on us, you don’t pay your first 4-week fee.

Questions

How much does landscaping advertising cost?

Ours starts at $497 every 4 weeks for Open Spots Search, plus a $997 setup paid once. Open Spots Local, for Local Services Ads, is $997 every 4 weeks, plus a $1,997 build. Your ad spend is separate, and we add nothing on top.

Do Google Local Services Ads cover lawn care and landscaping?

Yes. In the US, Google lists lawn care services, landscaping services and tree services as Local Services categories. Google offers them place by place, so we check your ZIP codes before you spend any time on it. Where it runs, you pay for each lead instead of each click.

When should a lawn care business start advertising for spring?

Start in winter. Call last year's customers first and set your routes, then have your ads ready before the first warm week, so they run for the open spots you have left.

What do my ads do in the slow months?

You choose the weekly cap all year. In the slow months, your ads run for the work you still do, like leaf cleanup or snow removal if you offer it. They can also run for the bigger jobs you book ahead for spring.

What if Google won't approve my business for Local Services?

Then we switch you to our Search plan. You don't pay a new setup, and your Local setup covers your first two Search bills.

Who owns the Google Ads account?

The Google account is in your business name. We build and manage it. If we ever part ways, you keep the account and the call data.

Not ready to talk yet?

Get your Search & Site Checkup.

See how many people look for your main service near your city, how fast your site loads, and where your business can show in Google’s own ad tools.

Your Checkup opens on the next screen, and a copy goes to your email.

“I think our biggest compliment would be that we trust you. We didn’t have that with previous marketing companies. Thank you for your integrity and transparency within business.”

Joseph, Holster Builder

We build it. You see every call. You decide.

Trades and stores: Stop anytime in your first 30 days, and the fee never starts.

Nonprofits: You pay half of the Grant money we put to work for you each bill, and never more than $750. Google pays for the ads.

Book a call

1201 Oak St, Conway, AR 72032 · (501) 585-7285 · Monday to Friday, 8 AM to 5 PM