Pricing
Simple, transparent pricing
Here is exactly what we charge, in the open. Every service runs with no long-term contract (cancel with 30 days' notice), and your ad spend always goes straight to the platform, never marked up.
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What each service costs
Pick the services you need, or bundle a few and save. The fee is for our work. Ad spend is separate and billed to you by the platform.
These are our standard-scope rates. One account, one location, one platform unless noted. Bigger footprints, more locations, platforms, or campaigns, carry a quote built to that scope. That is scope, not markup: a client running three locations is buying three times the work.
Every new engagement starts with a one-time build fee, listed with its service below. It covers the work your results stand on: account architecture, conversion tracking, research, and the assets your campaigns run from. The build fee and your first month are invoiced the day you sign, payable on receipt by card or bank transfer. Work starts when that payment clears. From month two, your management fee bills after the month's work is done. The website build has no separate build fee, because the $2,500 is the build.
What changes your monthly price: most fees are flat. Four things, and only these four, move a number: (1) Google Ads or Social Ads spend above $10,000/mo, where the fee becomes 10% of spend instead of the flat $1,000; (2) SEO, which is $750/mo on a site we built and $1,000/mo on a site we did not, because a site we are still learning takes extra setup; (3) extra Social platforms at $500 each; (4) Ad Grant management, which is 50% of the credit we deploy, so it goes down when deployment goes down. Everything else is the flat price you see.
Google AdsMost popular
Search, YouTube, Display, Shopping, Demand Gen, and PMax.
Bundle eligibleGoogle Ad Grant Management
Up to $10,000/mo in free Google Ads for nonprofits.
Bundle eligibleThe Booked Jobs Program
Home services: Local Services Ads plus paid search for one trade in one service area, under one line.
Bundle eligibleLocal Service Ads (LSA)
Google Verified leads at the top of local search, for nonprofits and non-trade businesses.
Bundle eligibleSocial Ads
Meta, plus TikTok, LinkedIn, X, Pinterest, or Snap.
Bundle eligibleSEO, AEO & GEO
Rank on Google and the AI engines: ChatGPT, Perplexity, and Gemini.
Bundle eligibleAI AgentsNew
Voice and chat from one knowledge base, answering around the clock.
Website Design & Build
Fast, modern sites built to convert, with tracking done right.
Two bundle-eligible services: $250/mo off. Three or more: $500/mo off.
Bundle-eligible: Google Ads, The Booked Jobs Program, Grant Management, LSA, Social Ads, and SEO/AEO/GEO. AI Agents and Website Design do not count toward the bundle threshold. The Booked Jobs Program counts as one line. The discount comes off the monthly total, never the build fee. A pregnancy center package already includes its discount.
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Pregnancy resource centers
Three packages, one landing page included in all of them
Your English and Spanish landing page with the state-law layer is part of Center Baseline. It is a big reason a Grant spends, so it is never an add-on and never a hosting line.
Center Authority
$1,775/mo
Growth plus one AI agent, three-service discount included. $3,000 one-time build on the paid and agent lines; $4,500 of build in total for a new center.
- Everything in Center Growth
- One AI agent answering chat and calls after hours from one knowledge base
- A quarterly review
Center Growth
$1,525/mo
Baseline plus paid search, two-service discount included. $2,000 one-time build on the paid line; $3,500 of build in total for a new center.
- Everything in Center Baseline
- Paid search on the highest-intent searches a center exists to answer
- Enhanced Conversions and GCLID capture
- Monthly search-term hygiene
- The Activation Guarantee on the paid line
Center Baseline
50% of deployed credit
capped at $775/mo. $1,500 one-time build; $1,500 of build in total for a new center.
- Google Ad Grant management, national and local from day one
- The Compliance Watch, checked daily
- One number every month that says what happened
- The half-fee price rule, the Deployment Ramp Guarantee, and the Account Standing Guarantee
- Your English and Spanish landing page with the state-law layer, included
Builds stack per line. A center already on Baseline that moves up pays only the build for the line it adds. Adding paid search to an existing Grant account is $750 a month net after the two-service discount, plus the $2,000 build. Every package needs an active or eligible $10,000 a month Ad Grant.
No surprises
How it works in practice
Ad spend in every row goes directly to the platform. The fee is the only thing we bill.
The bundle discount applies to the management fees. If a service later scales past $10,000/mo in ad spend, that 10% is figured on its own, then the bundle discount comes off the fee total.
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What every engagement includes
No long-term contract
Cancel with 30 days' notice. Your rate holds twelve months. We re-earn your business every month.
One build fee, no surprises
The one-time build fee covers everything your campaigns stand on: builds, keyword research, ad copy, and conversion tracking. After that, the flat monthly fee covers it all. No hourly billing, no change orders. The build and month one are invoiced the day you sign and payable on receipt; work starts when that payment clears. From month two, the fee bills after the month's work is done.
A dedicated advocate
A real person who knows your business and your numbers, not a rotating bench of juniors.
Real-time reporting
Live dashboards and plain-language reporting. You always know what your money is doing.
Ad spend at cost
Your ad budget goes straight to the platform. We never mark it up or take a cut.
A free growth plan first
Before you ever pay us, you get a plan showing where your marketing is leaking and where it can grow.
Every paid line
The Activation Guarantee
Google Ads, Social Ads, and the paid half of The Booked Jobs Program all carry it.
The Activation Guarantee
If conversion tracking is not verified live on your account within 30 days of access being granted, your next two months of management fees are free.
Google Ad Grants
How Grant pricing works, and what we guarantee
The first is a price rule, not a guarantee. The other two are guarantees, and new accounts carry both.
The half-fee price rule
You never pay us more than half of what we deploy. Your management fee is 50% of the Ad Grant credit we actually put to work, capped at $775 a month. If we deploy less, you pay less.
The Deployment Ramp Guarantee
If your account has not reached 50% of your monthly Ad Grant credit by day 90 from the day your ads go live, your management fee is credited every month until it does. What we need from you: campaign approvals returned within five business days, and the site pages we flag for compliance fixed or authorized for us to fix.
The Account Standing Guarantee
If your Grant account is suspended or throttled for a compliance cause we monitor, we work at no fee from the day it happens until the day it is reinstated and back at full daily deployment.
Home services
What The Booked Jobs Program puts in writing
Verbatim, the same words that go on the proposal.
The First Lead Guarantee
If you do not receive a single Local Services lead in your first 30 days live, your management fee is credited for every month until your first lead arrives. What we need from you: your Local Services profile verified, a Local Services budget of at least $500 a month live, and someone answering the phone during your stated hours.
The Cost Per Booked Job Commitment
After 90 days of rated leads we publish your cost per booked job. If it rises more than 40% above your 90-day baseline for two months running, each with at least 10 rated leads, we run a named fix cycle at no management fee until it returns to or below that baseline, for up to three months, once in any twelve months. What we need from you: every lead rated weekly. No rating, no commitment.
The 30-Day Exit
If in your first 30 days you decide this isn't for you, tell us and month one's management fee is refunded; the build fee stays.
The Stay-and-Earn Credit
Your $2,000 build fee is invoiced at signature, with month one. Confirm the weekly lead list we send you; once you've confirmed 20 of them, from your sixth month on, $1,000 comes back as credit spread across your next six invoices. Stay twelve months with your account current and the other $1,000 does the same. A missed week delays the credit; it never cancels it, because the count keeps running. At either date you may point the $1,000 at the build fee of a second service instead. Credit not yet applied when you leave isn't carried forward. Credits reduce future invoices only: never cash, never ad spend, never a past invoice. Twelve-month prepay waives the build fee instead; the two don't combine.
Rate and terms
Your rate holds twelve months. No long-term contract. Cancel with 30 days' notice.
Before we say yes
What we need from a client, before we say yes.
Mission fit
We work with pregnancy centers, churches, nonprofits, home services and local commerce. We don't take work in a vertical where we hold no results.
Published pricing
Our rates are the rates; the one-time build is part of the engagement, not a negotiation.
Conversion tracking buy-in
You grant tracking access and approve the tags we install. Without it we can't measure, and we won't run media we can't measure.
For home services
Every Local Services lead rated, every week. That rating is how we publish your cost per booked job.
Grant-only engagements
They open only where the account can put at least $1,500 a month of credit to work, which is what supports a $750 management fee. Below that we propose Grant plus one paid or SEO line, or we pass.
For pregnancy centers
An active or eligible $10K Ad Grant, staff who answer leads, and board approval to advertise.
Pricing FAQ
Questions about pricing
Yes. The monthly fee is what we charge to run the work, and it is the only thing we charge. Your ad spend goes directly to Google, Meta, or the platform and is billed to you by them at cost; we never touch it or take a cut of it. On Google Ads and Social Ads, the management fee becomes 10% of spend once monthly spend tops $10,000, replacing the flat rate, not stacking on it. Local Services Ads and The Booked Jobs Program stay flat.
No long-term contract. Cancel with 30 days' notice. We re-earn your business every month, and your rate holds twelve months on every new engagement.
Run two bundle-eligible services and take $250/mo off. Run three or more and take $500/mo off. Bundle-eligible services are Google Ads, The Booked Jobs Program, Grant Management, LSA, Social Ads, and SEO/AEO/GEO. The discount never reduces the build fee.
You never pay us more than half of what we deploy. Your management fee is 50% of the Ad Grant credit we actually put to work, capped at $775 a month. If we deploy less, you pay less. Two guarantees ride on top of that. If your account has not reached 50% of your monthly Ad Grant credit by day 90 from the day your ads go live, your management fee is credited every month until it does. What we need from you: campaign approvals returned within five business days, and the site pages we flag for compliance fixed or authorized for us to fix. And if your Grant account is suspended or throttled for a compliance cause we monitor, we work at no fee from the day it happens until the day it is reinstated and back at full daily deployment.
Full management, strategy, optimization, reporting, and a dedicated client advocate. The one-time build fee covers the initial campaign builds, keyword research, ad copy, and conversion tracking setup; after that, everything is covered by the flat monthly fee with no hourly billing and no change orders. On every paid line, if conversion tracking is not verified live on your account within 30 days of access being granted, your next two months of management fees are free.
AEO is answer-engine optimization and GEO is generative-engine optimization: getting your business named when people ask ChatGPT, Perplexity, or Gemini instead of typing into Google. SEO still covers classic Google ranking. Our SEO service covers all three. Demand Gen and PMax, which appear under Google Ads, are Google's automated AI campaign types.
It varies by service and provider. Our fees are public on this page: a flat $1,000/mo for Google Ads management, $750/mo for SEO on a site we built ($1,000/mo if we did not), and $775/mo or less to manage a Google Ad Grant, with no long-term contract and 30 days' notice to cancel. Home services run on The Booked Jobs Program at $1,500 a month plus ad spend, one trade in one service area. Your ad spend is billed to you by the platform at cost; we never touch it or take a cut of it. Our management fee is the only thing we charge, and on Google Ads and Social Ads accounts spending over $10,000/mo it is calculated as 10% of spend instead of the flat rate.
The build fee and your first month are invoiced the day you sign, payable on receipt by card or bank transfer. Work starts when that payment clears. From month two, your management fee bills after the month's work is done. Ad spend is separate and billed to you by the platform.
The Booked Jobs Program for home services is $1,500 a month plus ad spend, one trade in one service area, with a $2,000 one-time build. That is one line for Local Services Ads and paid search, and it carries the First Lead Guarantee, the Cost Per Booked Job Commitment, the 30-Day Exit, and the Stay-and-Earn Credit. Your rate holds twelve months. Nonprofits and non-trade businesses that want Local Services Ads alone pay the $1,000/mo LSA line.
Center Baseline is 50% of the Grant credit we deploy, capped at $775 a month, plus a $1,500 build, and it includes your English and Spanish landing page. Center Growth adds paid search for $1,525 a month plus a $2,000 build. Center Authority adds an AI agent and a quarterly review for $1,775 a month plus a $3,000 build. Builds stack per line, so a new center on Growth pays $3,500 of build in total and on Authority $4,500; a center already on Baseline pays only the build for the line it adds.
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Tell us your goals on a call and we will point you to the services that actually fit, even when that means the smaller package. You leave with a written growth plan that is yours to keep, whether you hire us or not. No long-term contract. Cancel with 30 days' notice.
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