How we write
How we write, source and check our guidesWhere our guides come from.
Our in-house AI drafts them from what our team in Conway, Arkansas sees in the accounts we run, and automated checks read every guide before it goes live.
It’s 30 minutes with Miguel, and he names one plan and one price. You can also see our prices first.
Who writes them
Josh Croom, our CEO, is the named author on each guide, and the guides draw on what our team sees in the accounts we run. We've run Google Ads since May 2016 for pregnancy centers, churches, nonprofits and local businesses.
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Our about page names the people you'd talk to when you work with us: Josh Croom, Tyler "Mac" McDonald and Miguel Thorpe.
How a guide gets made
A guide takes four steps to get from a search question to a live page.
Step 1
One question per guide
Each guide answers one question that people search for or ask us. No other page on our site targets that search.
Step 2
Our AI writes the draft
Our in-house AI drafts the guide from our own library of guides and from data in the accounts we run, so the advice follows the same playbooks we use for clients.
Step 3
Every figure gets a source
Each number and each rule about how Google works gets a source and the date we checked it. A dollar figure with no source stops the whole site from building.
Step 4
Automated checks read it
Our checks grade the reading level, look for banned phrases and dashes, and make sure every source has a date. A guide that fails any of them doesn't go live until someone fixes it.
Where our numbers come from
Our numbers come from Google's own tools and help pages, from the accounts we run for clients, and from studies other people have published.
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- Search volumes come from Google's Keyword Planner, which estimates how often people search a phrase each month. We keep the date of each read, because the estimates move from month to month.
- Figures from our accounts come from the client accounts we run, and we don't name the clients behind them.
- Rules about Google's products come from Google's own help pages, and we keep the date we read each one because Google changes them.
- Outside numbers come from published studies, and the guide tells you when a number comes from one.
- Our own studies, like the search terms study, explain on the page where their data came from and how we counted it.
How we date and update them
Each guide shows the day it went up. Once we change a guide, its date reads "Updated" with the day of the change.
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Our prices and the figures from our own accounts print from shared files, so a change reaches every guide the next time the site builds. The account figures refresh once a month, so a count like the number of accounts we run stays current.
Tell us about a mistake
If a guide gets something wrong, tell us on our contact page and name the guide and the line. We'll check that line against its source and correct it if it doesn't hold up.
We build the ads. You see every call and decide if it’s worth it.
Trades and stores: Stop anytime in your first 30 days, and the fee never starts.
Nonprofits: You pay half of the Grant money we put to work for you each bill, and never more than $750. Google pays for the ads.
1201 Oak St, Conway, AR 72032 · (501) 585-7285 · Monday to Friday, 8 AM to 5 PM