Guides

What we’ve learned.

Name: Emprise Digital
Address: 1201 Oak St, Conway, AR, 72032, US
Telephone: +15015857285

We write each guide from the Google Ads, Ad Grant and Local Services Ads accounts we run, and the cost guides list our prices.

Nonprofits, churches and pregnancy centers

The Google Ad Grant guideWho qualifies for the Grant and which rules get accounts suspended.
Pregnancy center marketingHow a center uses the Grant and paid Search together, and what each one costs.
AI for Churches: Let AI Draft the Week So Your Staff Has Time for PeopleWhere AI fits in a church office, what stays with people, and three prompts to start with.
AI for Nonprofits: How a Small Team Can Hand Off the PaperworkHow a small nonprofit team can hand AI the reports and letters, and what stays with a person.
AI for Pregnancy Centers: Use It for the Office, Never for Her FileWhere AI saves a center's staff hours, and the line that keeps every client's story out of it.
Candid Seal of Transparency: How to Earn It and Show It to DonorsEarn Candid's seal at no cost, keep it current and show it where donors can see it.
A Chatbot for Your Nonprofit: Answer 5 Board Questions FirstBefore a chatbot goes on your site, write down answers to the five questions your board will ask, and test it with hard messages.
Church Guest Follow-Up: A Better Card and Four Touches in Seven DaysSplit the Google box on your connection card into three, then reach out four times in seven days.
Church Marketing: A Local-First Plan for Helping Your Town Find YouA local-first church marketing plan: your Google listing, a visit page, the Ad Grant and guest follow-up.
Church Website Checklist: Test It Like a Guest Before Every Big SundayCheck your church website on a phone, like a guest, before Easter, Christmas and every big Sunday.
Donor Impact Report: How to Show Donors What Their Gift DidLead with one story, give a few clear numbers for the quarter, and end with one ask.
Donor Lifetime Value: What a New Donor Is Worth, and What to Spend to Find OneWork out a new donor's worth from your own records, and spend less than that to find one.
Google Ad Grant for Nonprofits: Who Qualifies, How to Apply and the Rules AfterWho qualifies for Google's Ad Grant, how to apply, and the rules that keep it running.
Google Ad Grant Suspended? Find the Cause, Fix It and Get It BackWhy Grants get switched off, what to fix first, and how to ask Google to turn yours back on.
Google Ad Grants for Churches: Reach Your Own Town FirstWho qualifies, the rules Google checks, and why your own town comes before national searches.
How to Promote a New Sermon Series: Four Places to Update Two Weeks OutTwo weeks before a series starts, update four places in one sitting and name the question it answers.
How to Promote a Nonprofit Gala: Get the Page Ready Before the AdsAlmost nobody searches for a gala. These seven steps get your page ready for the supporters who hear about it from you and look you up.
Nonprofit Google Ads: How the Grant and Paid Ads Work, and How to Judge ThemWhat the Grant and paid ads each do, how long each one takes, and how to judge both.
How to Build a Nonprofit Marketing Budget Your Board Can ReadStart with what Google gives nonprofits, price the work behind it, and add paid ads last.
Nonprofit Marketing Calendar: Four Big Moments, Six Weeks EachPlan the year around four big moments, start each one six weeks out, and go big in January.
Online Giving for Churches: Make a Gift Take Under a MinuteGive a test gift on your own phone, then fix every step that slowed you down.
Your Church's Plan Your Visit Page: What a First-Time Guest Needs to SeePut the time, the address and one button up top, then answer every first-timer question on one page.
Pregnancy Center Client Numbers Down? Check These Three Places FirstWhy client numbers fall, the three places to look first, and a one-page sheet your board can read.
Marketing Benchmarks for Pregnancy Centers: The Numbers Worth TrackingThe search, Grant, phone and monthly-swing numbers a director can hold a center's marketing against.
Bilingual Marketing for Pregnancy Centers: Answering Women Who Search in SpanishWhat Spanish searches look like at pregnancy centers, and how to answer every one in Spanish.
Volunteer Management: Find Helpers, Schedule Them and Keep Them Coming BackAsk people who know you for one clear job, start them with a buddy, and thank them by name.

What we’ve learned.

Nonprofits, churches and pregnancy centers

Home services and local businesses

For anyone running Google Ads