Tax preparer marketing on Google, from Conway, ArkansasGoogle Ads for tax firms, set up before the rush.

Google describes a tax specialist as someone who offers tax planning, preparation, filing and IRS audit help. We put the work you do on your profile and in your ads, and we leave off the work you don't, so you don't pay for calls you'd turn away.

We build your keywords as broad match, because people describe a tax problem in more ways than anyone can list. Google has said 15% of the searches it sees each day use wording it had never seen before, so the weekly search term read is where we catch the junk.

We're a small team in Conway, Arkansas, and we've run Google Ads since May 2016. We work with businesses across the US by phone and video, so your firm doesn't need to be near ours.

• Local Services Ads: we build your profile with the tax work you do, your area and your hours, and you pay Google for each lead instead of each click. Open Spots Local runs these.
• Search ads: where Google doesn't offer Local Services in your ZIP code, we write ads for the work you want more of, like returns, planning or IRS help. Each ad sends people to a page about that work, and Open Spots Search runs one Search campaign.
• Bookkeeping: Google's US list of Local Services categories has tax services and financial planning but nothing for bookkeeping or payroll, so bookkeeping work runs on Search.
• Tracking: we track each call and form back to the ad that brought it, so your portal lists every lead with the time it came in and what it cost.
• Waste: we read your search terms every week and block the ones that won't become clients, like tax preparer jobs, tax classes or how to file your own return.

Google checks the owner and the license. For a tax specialist, Google's US list names a business owner identity check and business license checks. Some firms also go through a business check and send proof of professional liability insurance. We gather those files with you and send them to Google.

Reviews and replies count. Google ranks your ad on your bid and your profile, and that takes in how fast you answer, your stars, your review count, your reply time and your photos. Google suggests 5 or more reviews, and in some business types the ad can't show until it has 5.

Google doesn't credit tax leads. Google says lead credits aren't available for tax specialists, so a junk call stays on your bill. Google can also charge for a missed call in your open hours when the caller holds on for more than 20 seconds, so list only the hours someone picks up.

That's why our Lead Guarantee counts leads its own way for a tax firm. Word for word: A qualified lead is a call of 30 seconds or more, or a message, that Google charges you for in your Local Services account. A lead you tell us is spam, a wrong number or a sales call within 7 days doesn't count.

Google began moving Local Services campaigns into Google Ads in August 2026, with chosen home and storefront service businesses first. Wider groups follow in late 2026 and the rest in 2027, so we watch for your firm's date and move your account with it. Our Local Services Ads management page has the full routine we run on a Local Services account.

Harvard Business Review researchers studied how fast companies answered new web leads. Those that reached a lead within an hour were nearly 7 times as likely to talk with the person who decides as those that waited longer. Our speed to lead guide has a callback routine any firm can run.

Plenty of leads arrive after you close: across 6 of our clients, 46% of website form leads came in at night or on a weekend. A message that lands on Sunday night should get a reply first thing Monday morning, from the office line, so the person knows it's you.

Your calls carry your clients' tax facts, so we turn off call recording in our system and in Google's, and we keep no transcripts. We still count every call and form, and your portal shows each one with the time it came in and what it cost.

Your ad spend is separate from our fee. On Open Spots we pay Google and take last week's exact charges from your business bank each Monday, up to the weekly cap you set. We add nothing on top.

Open Spots Local carries our Lead Guarantee: A set number of Local Services leads, in trades and states that have a number. Your proposal prints the number for your trade and state, and what happens if you fall short. If Google hasn't charged your first $1,000 by day 60, you don't pay your next bill, as long as your ads stay on at the budget we set. Our lead guarantee applies to Local Services leads only. Search Ads may bring extra leads but have no guaranteed minimum.

Your ads go live within 21 days of getting your access and answers, not counting the days Google takes to check your profile. If we miss, you don't pay your first 4-week fee.

We bill every 4 weeks, so a year is 13 bills. Stop anytime in your first 30 days, and the fee never starts. The 13-cycle plan: the build is $0 today, and you sign up for 13 cycles, one every 4 weeks. There's no 30-Day Stop. If you stop before your 13th cycle, the build you skipped goes on your last bill.

Open Spots Search keeps the count small where you work. We take at most 2 shops in your trade in each market. Every price we charge is on our pricing page.