Roofing

Roofing marketing on Google, from Conway, ArkansasGoogle Ads for roofers, built around the jobs you want.

We build your Search and Local Services ads for the roof jobs you want, track every call and form, and show you what each one cost.

Book a call

From $497 every 4 weeks

It’s 15 minutes with Miguel, and he names one plan and one price. You can also see our prices first.

Rated 5.0 from 5 Google reviews

Measured, with dates

$46.94
per charged Local Services lead
282 leads, 206 of them charged, in the 30 days to November 2, 2026, across the five accounts we run Local Services for.

Business

Open Spots SearchStart here

$497every 4 weeks

Plus a $997 build, paid once, or $0 on the 52-week plan

For a local shop that wants its phone to ring from Google Search.

Ads: Google Search, one campaign
We build: your landing page and call tracking
You talk to: a named person, with reports and your portal

On-Time Promise
30-Day Stop

Book a call

See what you get

EMPRISE DIGITAL · CONWAY, ARKANSAS · SINCE MAY 2016Printed in Conway, Arkansas

Receipt for: Trades and local shops

Plan: Open Spots Search

One Google Search campaign for the jobs and towns you pick
A landing page written for your shop
Call tracking, so you know which calls the ads made
Your portal, with every call and form and what each one cost
Your calls and forms on day 24, with a one-click stop
Reports, a short Loom video every 3 months, and a person to call
We pay Google and take last week’s exact charges each Monday, up to your cap
The ad account and its call data, yours either way

Build, paid once: $997
Or sign up for the 52-week plan: $0 build today, and no 30-Day Stop
Every 4 weeks, from day 31: $497
Your ads: What Google charges, up to the weekly cap you set. We add nothing on top.
A year: 13 bills, $6,461, plus the build

30-DAY STOPStop anytime in your first 30 days, and the fee never starts.

We take at most 2 shops in your trade in each market.

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Book a call with this price

See the full words

On-Time Promise: We go live within 7 days of the build-start email. If we aren’t live within those 7 days for a reason that isn’t yours, you don’t pay your fee for your first 4 weeks.; If we aren’t live 14 days after the build-start email for a reason that isn’t yours, or Google won’t let the ad account run for a reason that isn’t yours, we refund everything you’ve paid.
30-Day Stop: Your fee starts on day 31, unless you tell us to stop by the end of day 30.; The 52-week plan has no 30-Day Stop.
52-week plan: Month to month: you pay the build and keep the 30-Day Stop. You can cancel at the end of any bill.; The 52-week plan: 13 payments, one every 4 weeks, and the build is $0 today. There’s no 30-Day Stop. If you stop before your 13th payment, the build you skipped goes on your last bill.

Details

Who owns it

It’s your own Google Ads account, set up under our manager account. The ad account and its call data are yours either way.

Ad money

We pay Google and take last week’s exact charges from your business bank each Monday, up to the weekly cap you set. We add nothing on top.

Who we can’t take

We can’t take locksmith or garage door work, a shop without a license where the state asks for one, or a shop with a past Google Ads suspension.

Open Spots Local

$997every 4 weeks

Plus a $1,997 build, paid once, or $0 on the 52-week plan

For a trade that wants Local Services Ads, where you pay per lead.

Ads: Local Services Ads
We build: your profile, bids and budget
You talk to: a named person, with reports and your portal

On-Time Promise
Lead Guarantee
30-Day Stop

Book a call

See what you get

EMPRISE DIGITAL · CONWAY, ARKANSAS · SINCE MAY 2016Printed in Conway, Arkansas

Receipt for: Trades and local shops

Plan: Open Spots Local

Your Local Services profile, built for you
Your bids and budget, set and adjusted as calls come in
You pay Google for each lead instead of every click
Every call or message goes to you alone, and Google credits back leads it finds invalid
Every charged lead in your portal, where you rate it and log the jobs you book
Your portal, reports, a short Loom video every 3 months, and a person to call
We pay Google and take last week’s exact charges each Monday, up to your cap
If Google says no to Local Services, we switch you to Search with no new build

Build, paid once: $1,997
Or sign up for the 52-week plan: $0 build today, and no 30-Day Stop
Every 4 weeks, from day 31: $997
Your ads: What Google charges, up to the weekly cap you set. We add nothing on top.
A year: 13 bills, $12,961, plus the build

30-DAY STOPStop anytime in your first 30 days, and the fee never starts.

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Book a call with this price

See the full words

On-Time Promise: Your ads go live within 21 days of getting your access and answers, not counting the days Google takes to check your profile. If we miss, you don’t pay your first 4-week fee.
Lead Guarantee: A set number of Local Services leads, in trades and states that have a number. Your proposal prints the number for your trade and state, and what happens if you fall short.; If Google hasn’t charged your first $1,000 by day 60, you don’t pay your next bill, as long as your ads stay on at the budget we set.; Our lead guarantee applies to Local Services leads only. Search Ads may bring extra leads but have no guaranteed minimum.
30-Day Stop: Your fee starts on day 31, unless you tell us to stop by the end of day 30.; The 52-week plan has no 30-Day Stop.
52-week plan: Month to month: you pay the build and keep the 30-Day Stop. You can cancel at the end of any bill.; The 52-week plan: 13 payments, one every 4 weeks, and the build is $0 today. There’s no 30-Day Stop. If you stop before your 13th payment, the build you skipped goes on your last bill.

Details

Who owns it

The Google account is in your business name. We build and manage it. If we ever part ways, you keep the account and the call data.

Ad money

We pay Google and take last week’s exact charges from your business bank each Monday, up to the weekly cap you set. We add nothing on top.

If Google says no

Then we switch you to our Search plan. You don’t pay a new build, and your Local build covers your first two Search bills.

Growth

From$2,000every 4 weeks

Plus a $4,000 build, paid once, or $0 on the 52-week plan

We recommend it for a business ready to spend $3,000 or more a month on ads.

Your monthly ad budget$

Your budget is $8,000, so your fee is $2,450.

Ads: Google, Local Services, Microsoft, Facebook, Instagram and TikTok, on one budget
We build: every platform, your landing page and tracking
You talk to: your own advocate

On-Time Promise
Lead Guarantee
30-Day Stop

Book a call

See what you get

EMPRISE DIGITAL · CONWAY, ARKANSAS · SINCE MAY 2016Printed in Conway, Arkansas

Receipt for: Businesses ready to spend $3,000 or more a month on ads

Plan: Growth

One ad budget across Google Search, Local Services, Microsoft Ads, Facebook and Instagram, TikTok, and YouTube where it fits
Your landing page and tracking
We put each dollar where your calls and forms cost least, and move it when the numbers change
Money moves between platforms with no new build fee
Your own advocate, plus reports and your portal

Your budget is $8,000, so your fee is $2,450.

Build, paid once: $4,000
Or sign up for the 52-week plan: $0 build today, and no 30-Day Stop
Every 4 weeks, from day 31: $2,450
Your ads: Your own cards pay the platforms.
A year: 13 bills, $31,850, plus the build

30-DAY STOPStop anytime in your first 30 days, and the fee never starts.

You can cancel anytime. Service runs through the end of the bill you’re in, and then it stops.

Book a call with this price

See the full words

On-Time Promise: Your ads go live within 21 days of getting your access and answers, not counting the days Google takes to check your profile. If we miss, you don’t pay your first 4-week fee.
Lead Guarantee where Local Services runs: A set number of Local Services leads, in trades and states that have a number. Your proposal prints the number for your trade and state, and what happens if you fall short.; Our lead guarantee applies to Local Services leads only. Search Ads may bring extra leads but have no guaranteed minimum.
30-Day Stop: Your fee starts on day 31, unless you tell us to stop by the end of day 30.; The 52-week plan has no 30-Day Stop.
52-week plan: Month to month: you pay the build and keep the 30-Day Stop. You can cancel at the end of any bill.; The 52-week plan: 13 payments, one every 4 weeks, and the build is $0 today. There’s no 30-Day Stop. If you stop before your 13th payment, the build you skipped goes on your last bill.

Details

Who owns it

The Google account is in your business name. We build and manage it. If we ever part ways, you keep the account and the call data.

A year

Your 13 bills come to $26,000 or more, set by your budget.

The 52-week plan

On a $5,000 budget, month to month is $30,000 for the year with the build. The 52-week plan is $26,000.

Stepping up

The build you already paid counts toward the next one.

Growth fee by monthly ad budget
Monthly budget	Fee every 4 weeks
$5,000 or less	$2,000
$8,000	$2,450
$10,000	$2,750
$15,000	$3,500
$20,000	$4,250
$25,000	$5,000
$50,000	$7,500
$100,000	$12,500

See every term

Where homeowners find a roofer on Google

A homeowner with a leak picks up a phone and searches, and three things sit near the top of Google: Local Services ads, Search ads and the map. We build and run the first two.

Local Services ads charge per lead. Google lists roofers as a Local Services category in the US, and it builds the ad from your profile and your reviews instead of from ad copy. Every Local Services call or message goes to you alone, and Google credits back leads it finds invalid.

Search ads charge per click. You pick the jobs and towns the ads run for, so a shop that wants more full replacements or more metal roofs can push those jobs first, with ads written for each one.

Reviews help you on the map and in Local Services. Google says more reviews and good ratings can help your local ranking, and it weighs your stars and your review count when it ranks a Local Services ad. In some trades the ad can't show until a profile has 5 reviews, so every finished roof is a good time to ask for one.

Open Spots for roofers has its own page, and it walks through the plan step by step. We're a small team in Conway, Arkansas, and we've run Google Ads since May 2016. We work with home service businesses across the US by phone and video, so your town doesn't need to be near ours.

A sample roof repair ad

Someone who types roof leak repair should see a roofer who fixes leaks, in their own town, with a number to call.

roof leak repair near me

How we build your roofing ads

A leak repair and a full replacement are different jobs, so each one gets its own ads. You tell us which jobs pay best, and we put those first in your ads and on your landing page.

We build with broad match, so Google can match the many ways people describe a roof problem. Google has said 15% of the searches it sees each day use wording it had never seen before. So every week we read your search terms and block the searches that won't become work, like roofing jobs, roofer pay or how to patch a roof yourself.

Your ads show to people in your area or who spend time there, and we build that area from the ZIP codes you serve. Google's default also reaches people elsewhere who are only interested in the place, and we switch that off on every local campaign.

A storm can bring a busy week, and Google's budget rules leave room for a busy day. Google lets one busy day spend up to twice the daily average, and it keeps the whole month at or under 30.4 times that daily amount. You choose a weekly cap, and we watch your spend against it.

We set up call and form tracking before an ad runs, so your portal lists every call and form from the first day, with the time it came in and what it cost. On lead plans we also send your booked jobs back to Google. Google's bidding then learns which searches end in signed work, and it bids toward those.

Up on a roof when the phone rings

10:15 AM. You're halfway through a tear-off when your phone rings, and the call rolls to voicemail. The homeowner doesn't leave a message, because it's faster to call the next roofer on the list, and that crew books the inspection.

When a caller's first Local Services call on our home service accounts went unanswered or ran under 30 seconds, 91% of them didn't call again through the ad within 7 days. So pick one person who answers live while the crew works, and call every missed number back fast. Our speed to lead guide has a callback routine any shop can run.

Local Services Ads for roofers

Google lists roofers among its US Local Services categories, but it offers Local Services place by place. So we check your area and your state's rules before you spend any time on it.

Google can screen a business before its ad runs. For roofers, Google's US list names a business and owner background check, a state license and general liability insurance, each for select businesses. We send Google your license and insurance files and warn you 45 days before one expires. On our accounts, 71% of the license and insurance files Google turned down had expired.

Google ranks your ad on your bid and your profile, and that includes your stars, your review count and how fast you answer. It also rejects any photo with a phone number in it, even one painted on a truck or printed on a shirt or a sign. So keep phone numbers out of every photo of your finished roofs.

Our system rates every lead you pay for at Google, and a person on our team checks the unclear ones. You have 30 days from a lead to ask for a credit, and Google makes the final call on each one.

Google began moving Local Services campaigns into Google Ads in August 2026, and roofing was one of the first trades it picked. You're still billed only for valid leads. Our Local Services Ads guide covers setup and ranking step by step for owners who want to run it themselves.

What it costs

Open Spots Search is $497 every 4 weeks, plus a $997 build paid once, or $0 on the 52-week plan. Open Spots Local, for Local Services Ads, is $997 every 4 weeks, plus a $1,997 build.

Growth starts at $2,000 and follows your ad budget, with Google, Local Services, Microsoft, Facebook, Instagram and TikTok on one budget. Every price we charge is on our pricing page, and we bill every 4 weeks, so a year is 13 bills.

Your ad spend is separate from our fee. On Open Spots we pay Google and take last week's exact charges from your business bank each Monday, up to the weekly cap you set. We add nothing on top.

On Open Spots Search, we take at most 2 shops in your trade in each market.

Stop anytime in your first 30 days, and the fee never starts. The 52-week plan has no 30-Day Stop.

Your first 30 days

We go live within 7 days of the build-start email. Then you get 30 days of calls and forms to judge it on before the fee starts.We go live within 7 days. Then you get 30 days to judge it.

Today
Book a call with Miguel, and we’ll check your area and your state’s rules before you talk.
Within 7 days of the build-start email
Your ads go live. If we’re late for a reason that isn’t yours, you don’t pay your first bill.
Day 24
We email your calls and forms so far, with a one-click stop.
Day 31
Your $497 every 4 weeks starts, or your ads stay paused and there’s no $497 charge.

See every step

Today

Book a call with Miguel, and we’ll check your area and your state’s rules before you talk.
On the call

If your shop fits, you pay the $997 build and link your business bank.
Within 1 business day

You get the agreement to sign and the intake form.
The build starts

When both are back, we email “Your build has started.” with your go-live date.
Within 5 business days

You approve your page in your portal, or your checkout counts as your OK.
Within 7 days of that email

Your ads go live. If we’re late for a reason that isn’t yours, you don’t pay your first bill.

We go live within 7 days of the build-start email. If we aren’t live within those 7 days for a reason that isn’t yours, you don’t pay your fee for your first 4 weeks.
If we aren’t live 14 days after the build-start email for a reason that isn’t yours, or Google won’t let the ad account run for a reason that isn’t yours, we refund everything you’ve paid.
Day 1

Your first ad runs with your page live, and your 30 days start.
Every Monday

We take last week’s exact Google charges from your bank, up to the weekly cap you set. We add nothing on top.
Day 24

We email your calls and forms so far, with a one-click stop.
Day 30

Stop anytime in your first 30 days, and the fee never starts. If you stop, your ads pause that day.
Day 31

Your $497 every 4 weeks starts, or your ads stay paused and there’s no $497 charge.

We do: we build your campaign, write your landing page, set up call tracking and pay Google. You get reports, your portal, a short Loom video every 3 months and a person to call.

You do: you pay the build, link your business bank and approve your page. You answer calls live and call missed ones back. If you run your own Google Search ads for the same work, you pause them for your first 30 days live so your numbers stay clean.

Open Spots Local, Growth and paid Search for nonprofits run on a 21-day clock. Your ads go live within 21 days of getting your access and answers, not counting the days Google takes to check your profile. If we miss, you don’t pay your first 4-week fee.

We’ll have your Shopping or Performance Max campaign live and tracking a test order within 21 days of getting your access and answers, not counting the days Google takes to review your products. If we miss that and the delay is on us, you don’t pay your first 4-week fee.

Questions

How much does roofing marketing cost?

Ours starts at $497 every 4 weeks for Open Spots Search, plus a $997 build paid once. Open Spots Local, for Local Services Ads, is $997 every 4 weeks, plus a $1,997 build. Your ad spend is separate, and we add nothing on top.

Should a roofer run Local Services Ads or Google Search ads?

Start with Local Services if Google offers roofers where you work, because you pay for each lead instead of each click. Search ads let you pick the exact jobs and towns, so they reach the work you want more of. Our [Local Services vs Google Ads study](/blog/lsa-vs-google-ads/) compares the two on four of our home service clients' accounts.

Do you guarantee roofing leads?

Open Spots Local carries our Lead Guarantee: A set number of Local Services leads, in trades and states that have a number. Your proposal prints the number for your trade and state, and what happens if you fall short. Our lead guarantee applies to Local Services leads only. Search Ads may bring extra leads but have no guaranteed minimum.

What happens to my ads after a big storm?

A storm can bring a busy week. Google lets one busy day spend up to twice the daily average, and it keeps the whole month at or under 30.4 times that daily amount. You choose the weekly cap, and we watch your spend against it.

Who owns the Google Ads account?

The Google account is in your business name. We build and manage it. If we ever part ways, you keep the account and the call data.

Do you work with roofers outside Arkansas?

Yes. We work with businesses across the US by phone and video. On Open Spots Search, we take at most 2 shops in your trade in each market.

Not ready to talk yet?

Get your Search & Site Checkup.

See how many people look for your main service near your city, how fast your site loads, and where your business can show in Google’s own ad tools.

Your Checkup opens on the next screen, and a copy goes to your email.

“I think our biggest compliment would be that we trust you. We didn’t have that with previous marketing companies. Thank you for your integrity and transparency within business.”

Joseph, Holster Builder

We build the ads. You see every call and decide if it’s worth it.

Trades and stores: Stop anytime in your first 30 days, and the fee never starts.

Nonprofits: You pay half of the Grant money we put to work for you each bill, and never more than $750. Google pays for the ads.

Book a call

1201 Oak St, Conway, AR 72032 · (501) 585-7285 · Monday to Friday, 8 AM to 5 PM