Fence company marketing on Google, from Conway, ArkansasGoogle Ads for fence companies, planned around your estimate book.

So count your estimates each week, and not just your jobs. Your portal lists every call and form with the search behind it and what it cost, so you can count your new callers week by week too.

Write one number every Monday: last week's estimates set, next to your target. When a week comes up short, call back every open quote from the last two months, and work your list of past customers who may need a gate or a repair.

Mark repeat customers and old jobs when they call, so they don't count as new leads and your booking rate stays true. Call each open quote back within two weeks, before the homeowner forgets your visit or signs with someone else.

We're a small team in Conway, Arkansas, and we've run Google Ads since May 2016. Fencing is one of the trades we run Local Services Ads for today, and we work with home service businesses across the US by phone and video.

Each fence you want more of gets its own ad and its own page. Someone who searches for a wood privacy fence should land on a page about wood privacy fences, with your photos, your towns and a way to book an estimate.

We build your keywords as broad match, because people describe a fence in more ways than anyone can list. Google has said 15% of the searches it sees each day are worded in a way it had never seen before. So we read your search terms every week and block the ones that never turn into a job, like fence panels for sale, how to build a fence yourself and fence installer jobs.

We don't block a search after one click, because 84% of the searches on our accounts that got a click and no lead over 30 days got exactly one click. We look for words that repeat and costs that add up before we block anything.

We set up call and form tracking before an ad runs, so the numbers in your report are real. On lead plans we go a step further. We tell Google which leads turned into booked work, so it learns which searches bring paying jobs and not just calls.

Google screens each business before its ad can run. For fencing, its US list names a background check on the business and the owner, a state license and general liability insurance, each for select businesses. We send Google your license and insurance files and flag each one 45 days before it expires, since 71% of the files Google turned down on our accounts had expired.

Google ranks your ad on your bid and your profile. How fast you answer calls and messages counts, and so do your stars, your review count, your photos and the checks you passed. Google turns down any photo that shows a phone number, even one painted on a truck or printed on a shirt. We pick photos of your finished fences and check each one for a number before it goes up.

When a caller asks what a fence costs, give a range for the material they want and name the one or two things that move it, such as gates or a sloped yard. After that, offer two times when someone can come out to measure. People who hire you write about speed more than price: 29% of the reviews with words on our home service clients' profiles mention speed, and only 11% mention price at all.

Our system rates every lead you pay for at Google, and a person on our team checks the unclear ones. You have 30 days from a lead to ask for a credit, and Google makes the final call on each one. Our Local Services Ads guide covers screening, ranking and setup in the order we do them.

Your ad spend is separate from our fee. On Open Spots we pay Google and take last week's exact charges from your business bank each Monday, up to the weekly cap you set. We add nothing on top.

We bill every 4 weeks, so a year is 13 bills. Stop anytime in your first 30 days, and the fee never starts. The 13-cycle plan: the setup is $0 today, and you sign up for 13 cycles, one every 4 weeks. There's no 30-Day Stop. If you stop before your 13th cycle, the setup you skipped goes on your last bill. The same plan makes the build $0 on Open Spots Local and Growth.

Open Spots Local carries our Lead Guarantee: A set number of Local Services leads, in trades and states that have a number. Your proposal prints the number for your trade and state, and what happens if you fall short.

Open Spots Search has a limit in each market. We take at most 2 shops in your trade in each market.

The Google account is in your business name. We build and manage it. If we ever part ways, you keep the account and the call data. Every price we charge is on our pricing page.