Kit

The Google Ad Grant Setup Sheet

You get fill-in sheets for each part of a Grant account: the logins, what to count, which campaigns to run, the settings to pick and Google's rules to check each month. It helps you set up a new Grant, or fix one that's leaving credit unused, around the programs people actually search for.

• A login sheet so two people on your team hold every key
• A conversion list that keeps Google's tracking rules
• A program map and a sample program ad
• A campaign plan and a settings table to fill in
• Starter negative keywords and a sitelink worksheet
• A monthly checklist of Google's Grant rules