CPC calculator
Cost per click and cost per lead calculatorWhat does a lead cost you?
Type your monthly budget, your average cost per click and the share of clicks that call or send a form. You'll see the clicks your budget buys and what each lead costs.
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Pull the cost per click and the share that call from the last full month of your own account, so the math matches your trade and your town.
300clicks that budget pays for
30calls and forms at that rate
50dollars per call or form
This is arithmetic on the numbers you type, not a prediction. Your own account's numbers will differ. Nothing you type leaves this page.
Why cost per lead matters more than cost per click
A cheap click that never calls is still wasted money, and a pricey click that books a job can be a bargain. Cost per lead puts both on the same scale.
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Two numbers drive it: what each click costs, and how many clicks turn into a call or a form. Lower either the click cost or raise the share that call, and each lead costs less.
That's why we set up call and form tracking before an ad runs. Without it, nobody can see the second number, so nobody can tell which campaigns are worth the money.
How to raise the share of clicks that call
Most of the gains come from the page the click lands on and the searches you pay for.
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- Send each ad to a page about that one service, with the phone number at the top, because a visitor who has to hunt for it often leaves.
- Read your search terms every week and block the ones that never become work, like job hunters and do-it-yourself questions.
- Answer the phone fast, because a missed call from a paid click is a lead you paid for and lost. Our speed to lead guide has the callback routine.
What moves your cost per click
Your bid, your competition and how well your ad and page match the search all play a part.
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Google rewards ads that match what people type and pages that answer it, so a tighter match often lowers what you pay for the same spot. Busy seasons and crowded trades push costs up, which is another reason to judge the account on cost per lead rather than cost per click.
Questions
How do you calculate cost per click?
Divide what you spent on clicks by the number of clicks. Spend $1,500 on 300 clicks, and each click cost $5.
How do you calculate cost per lead?
Divide your ad spend by the calls and forms it brought in. If $1,500 brought 30 calls and forms, each lead cost $50.
What is a good cost per click for Google Ads?
It depends on your trade, your town and the season, so compare your own account month to month. Judge it by cost per lead, because that's what pays the bills.
Can this tell me how many leads I'll get?
No. It does the math on the numbers you type. Your real results depend on your market, your page and how fast you answer.
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Trades and stores: Stop anytime in your first 30 days, and the fee never starts.
Nonprofits: You pay half of the Grant money we put to work for you each bill, and never more than $750. Google pays for the ads.
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