Google Ad Grant management for pregnancy centersYour center's Google Ad Grant, put to work.

• Your center's tax status: Google asks for an organization registered with the IRS as exempt under Section 501(c)(3), or a group-exempt member tied to one. Its rules say a fiscally sponsored group needs a 501(c)(3) of its own, so a center still operating under another charity's status has to get separate status before it applies.
• A sign-in that stays: the Ad Grants account shares your Google for Nonprofits username. Use a work address the center controls, and the account stays put when a director moves on.
• A website you control: Google wants the site on a domain your organization owns, served over HTTPS on every page, with the mission and services described in your words. Our Ad Grant eligibility guide lists each website rule and walks through the application.

When other advertisers pay to show on a search, your Grant ad sits under theirs and can't reach the spots above. Paid Search can.

We run the two as separate accounts, both in your organization's name. The paid one spends your center's budget, and that money stays apart from our fee.

Each account gets one job and one line in your report. We never add those lines together, because a Grant click spends donated credit while a paid click spends your money. Our benchmarks for pregnancy centers show how clicks split between the two at the centers we serve.

You can start on the Grant alone and add paid Search later. Our pregnancy center page lays out the Grant + Search plan, and our nonprofit Google Ads guide helps a board judge each program on its job.

• A 5% click rate each month: Google measures it across the whole account, and its policy says an account below that mark two months in a row can be temporarily deactivated. If that happens, our guide to a suspended Grant walks you through the fix.
• Certification on some ads: some center ads need Google's certification before they can run. Google then adds a line under those ads about the services you provide, and our pregnancy center marketing guide explains how it works.
• No medicine names: Google lets only certified advertisers bid on keywords with prescription drug terms. We keep medicine names out of every keyword and ad we write for you.
• Tracking that counts real contacts: the program requires conversion tracking that records at least one real conversion a month, such as a call or a form. On the pages we build, a form sends each lead to the inbox you name, and Google receives no typed message.
• The program survey: Google emails it to the address on the account and can deactivate an account that never answers. Keep that address on an inbox someone reads.

If we put $1,000 of your Grant to work, you pay $500. We bill every 4 weeks, and billing starts the day your Grant ads go live.

Google decides how much of the Grant your searches can use. We work to put as much of it to work as we can, and you only pay for what we use. We ran 36 Grant accounts for all of September 2026, pregnancy centers included, and they put an average of 80.9% of their credit to work. For context, published estimates put the average Grant account near 3% of its credit.

If your Grant account is suspended or throttled for a compliance cause we monitor, we work at no fee from the day it happens until the day it is reinstated and back at full daily deployment.

Grant + Search adds paid Search for $750 every 4 weeks, with a separate $1,997 build, and a combined bill comes to at most $1,500. We manage Google Ads for 25 pregnancy resource centers, and we're one of six listed PLMEC member vendors. Our pricing page lists each plan, and our Google Ad Grants page covers how we run the Grant for any kind of nonprofit.