Local Service Ads (LSA)
Local Service Ads That Put You at the Top of Local Search
Google Local Services Ads sit at the very top of local search, above the regular ads, with a Google Verified badge next to your name. You pay for leads, not clicks. Junk like wrong numbers and spam is credited back, and we watch the results to keep it that way. For the trades, we run them inside The Booked Jobs Program: Local Services and paid search under one line. Your phone rings with booked jobs, not just calls.
Before you decide
$17.7M in Google Ads spend under our roof since 2016, $16.1 million of it during our management windows
We give before we ask. You get a real growth plan, free, and it is yours to keep whether or not we ever work together.
Having that information in the front of us is huge! Especially learning what all this means because before hand we were confused on how it all worked lol. Thanks for being personable and helping us understand.
What Are Local Service Ads?
Local Service Ads, often called LSA, are a pay-per-lead Google ad built for local businesses, and for home services Emprise Digital runs them inside The Booked Jobs Program for $1,500/mo + ad spend, Local Services and paid search under one line. They sit at the very top of the search results, above the regular text ads and above the map pack, in the spot people look first. Each ad shows your business name, your star rating, your service area, and a Google Verified checkmark that tells the customer Google has vetted your license, insurance, and background.
The biggest difference from regular Google Ads is how you pay. With LSA you pay per lead, not per click. You are charged only when a real person calls you or sends you a message through the ad. Someone who just looks at your listing and moves on costs you nothing. That model lines up your spend with actual opportunities, which is exactly why LSA is one of the strongest channels a local trade can run.
How Local Service Ads Work
LSA looks simple on the surface, but getting it right takes hands-on management. Here is how we run it for you.
1. Google Verified Screening and Badge
Before your ads can run, Google screens your business: license checks, insurance checks, and a background check on the business and sometimes the owners. We walk you through every document Google needs and follow the process to completion so you earn the Google Verified badge. That checkmark is what makes these leads convert. We don't let the screening stall in a queue.
2. Pay Per Lead, Not Per Click
With LSA, you are charged when a customer actually contacts you, not when someone clicks. We manage your account around that reality. The goal is more of the right leads, in the areas and job types that are worth your time, so every charge ties back to a real chance at work.
3. Profile and Review Setup
Your LSA profile is what customers see before they call. We set up your service categories, service area, business hours, and highlights so the listing is accurate and competitive. Reviews matter a lot in LSA, since your star rating sits right in the ad. We help you connect your Google reviews and put a simple plan in place to keep them coming.
4. Lead Quality Monitoring
Not every lead is a good lead. Wrong numbers, spam, and requests for work you do not do all happen. Google now screens and automatically credits most of that junk. Our job is the layer on top: we watch your lead activity, appeal the edge cases the automation misses, and adjust your job types and service area so the junk stops showing up. That is where the real money gets saved.
5. Bid and Budget Management
LSA lets you set how much you are willing to spend and how many leads you want each week. We manage your bidding and weekly budget so you stay in front of customers without overpaying during slow stretches or running dry during your busy season. As we learn which job types and areas perform best, we steer your budget toward them.
6. Tracking Calls and Messages
You cannot improve what you cannot see. We track the calls and messages your LSA generates so you know which leads turned into real jobs. That feedback tells us where to lean in, which categories to keep, and what to appeal. Honest tracking keeps the whole channel accountable instead of being a black box.
What Is Included in The Booked Jobs Program
- The Weekly Lead List: we send you the week's Local Services leads and you mark each one booked or not
- The First-Lead Call: a first Local Services lead inside seven days, or a call from us saying why
- The Junk Lead Sweep: every junk-rated lead's dispute outcome checked and your profile re-tuned
- The Booked-Out Throttle: tell us you're booked out and we turn the Local Services budget down, then back up
- Your published cost per booked job at day 90, provisional at 30 and 60
- Paid search for the same trade and service area, with call and form tracking
- When you need it: the Profile Pass (one Google Business Profile run) and the Booked Jobs Page (one landing page with a booking embed)
- Google Verified badge support, from documents to approval
- LSA profile setup: categories, service area, hours, and highlights
- Review connection and a simple plan to grow your star rating
- Dedicated client advocate for questions and updates
In writing
What The Booked Jobs Program puts in writing
Two guarantees, one exit, one credit, and the terms. Verbatim, the same words that go on the proposal.
The First Lead Guarantee
If you do not receive a single Local Services lead in your first 30 days live, your management fee is credited for every month until your first lead arrives. What we need from you: your Local Services profile verified, a Local Services budget of at least $500 a month live, and someone answering the phone during your stated hours.
The Cost Per Booked Job Commitment
After 90 days of rated leads we publish your cost per booked job. If it rises more than 40% above your 90-day baseline for two months running, each with at least 10 rated leads, we run a named fix cycle at no management fee until it returns to or below that baseline, for up to three months, once in any twelve months. What we need from you: every lead rated weekly. No rating, no commitment.
The 30-Day Exit
If in your first 30 days you decide this isn't for you, tell us and month one's management fee is refunded; the build fee stays.
The Stay-and-Earn Credit
Your $2,000 build fee is invoiced at signature, with month one. Confirm the weekly lead list we send you; once you've confirmed 20 of them, from your sixth month on, $1,000 comes back as credit spread across your next six invoices. Stay twelve months with your account current and the other $1,000 does the same. A missed week delays the credit; it never cancels it, because the count keeps running. At either date you may point the $1,000 at the build fee of a second service instead. Credit not yet applied when you leave isn't carried forward. Credits reduce future invoices only: never cash, never ad spend, never a past invoice. Twelve-month prepay waives the build fee instead; the two don't combine.
Rate and terms
Your rate holds twelve months. No long-term contract. Cancel with 30 days' notice.
Who Local Service Ads Are For
LSA is built for local home services trades, the kind of business a customer searches for when something breaks or needs doing. If you serve customers locally and can verify your license and insurance, there is a strong chance you qualify.
That includes plumbers, fencing crews, landscapers, chimney sweeps, home inspectors, and other local trades that can pass Google Verified screening. We take one business per trade per service area. The common thread is simple: people search for your service with real intent to hire, and they want a business Google has already vetted. That's exactly the moment LSA puts you in front of them.
What we need from you
- Conversion tracking buy-in. You grant tracking access and approve the tags we install. Without it we can't measure, and we won't run media we can't measure.
- For home services. Every Local Services lead rated, every week. That rating is how we publish your cost per booked job.
- One business per trade per service area while they're a client.
"Thank you so much! Your prayers and encouragement truly mean a lot. I can already see some breakthrough happening just in the past week. We're grateful to have you as part of our team."
Results You Can Expect
We don't promise a set number of leads, because every trade and market is different. We do put two commitments in writing, and they're on this page in full: the First Lead Guarantee and the Cost Per Booked Job Commitment. What that looks like in practice: $39.32 blended cost per charged Local Services lead across 257 leads in 30 days (four accounts: plumbing, fencing, landscaping, home inspection), against a published Local Services benchmark of $53 to $57. Separately, one plumbing client rated 128 leads for us over 13 weeks: 24 booked jobs, $297 per booked job, about 3.3 times back on media spend. Those are two different measurements, not one funnel.
Just as important, you only pay for real leads. Google credits the obvious junk automatically, and we watch your lead activity and appeal anything it misses so wrong numbers and spam do not eat your budget. The first few weeks are about getting verified, dialing in your service area and job types, and learning which leads turn into work. From there, we keep tightening so more of your spend lands on customers who are ready to hire.
If you want to see how we run LSA day to day, ask us on a discovery call. We are happy to walk through how we handle verification, lead quality, and budget pacing so the channel stays honest and worth your money.
Local Service Ads Work Even Better With Other Channels
For home services, paid search is already inside The Booked Jobs Program, so Local Services and Google Ads run together under one line for your trade and service area. Add SEO, AEO & GEO or Social Ads and the multi-service discount applies: two bundle-eligible services take $250/mo off, and three or more take $500/mo off. See our pricing to put a plan together. And when the phone rings after hours, the After-Hours Answer Line, one AI agent at $500/mo per agent with a $1,000 build, picks up.
"Having that information in the front of us is huge! Especially learning what all this means because before hand we were confused on how it all worked lol. Thanks for being personable and helping us understand."
How much does Local Service Ads management cost?
For home services, Emprise Digital runs Local Services Ads inside The Booked Jobs Program: $1,500/mo + ad spend, with a $2,000 one-time build. That covers Google Verified badge support, profile setup, the Junk Lead Sweep, bid and weekly budget management, paid search for the same trade and service area, the Weekly Lead List, and your published cost per booked job at day 90. Your ad spend is separate, billed directly by Google, and never marked up. Because Local Services charges per lead instead of per click, you're only billed when a real customer calls or messages you. Nonprofits and non-trade businesses that want Local Services Ads alone pay $1,000/mo + ad spend.
For comparison, managed local search advertising across the category typically runs about $500 to $1,500 per month for small local businesses, and $500 to $3,000+ per month overall, per ClicksGeek, "Managed Google Ads Pricing: What Local Businesses Actually Pay in 2026" (verified as of September 2026). Where a business lands in that range depends on a few honest things: how much work the account takes, how much you spend each month, and how competitive your trade and market are.
No long-term contract. Cancel with 30 days' notice. Your rate holds twelve months. The build fee and your first month are invoiced the day you sign, payable on receipt by card or bank transfer. Work starts when that payment clears. From month two, your management fee bills after the month's work is done. Your ad spend is never marked up. Add SEO, AEO & GEO or Social Ads and the multi-service discount applies: two eligible services take $250/mo off, and three or more take $500/mo off.
Local Service Ads FAQ
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The pace is set by Google Verified screening: license, insurance, and background checks that we walk you through and push to completion. Once the badge is approved, your ads are eligible to show at the top of local search, and because you pay per lead, spend only starts when real customers call or message you. Our First Lead Guarantee backs it: if you don't get a single Local Services lead in your first 30 days live, your management fee is credited every month until your first lead arrives.
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Local Service Ads charge you per lead instead of per click, so you only pay when a real person contacts you. LSA also carries the Google Verified badge and sits at the very top of local search, above the regular search ads. Google Ads, by contrast, charges per click and shows below the LSA block. Many home services businesses run both together to own more of the page.
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Google Verified is the badge Google awards after it checks your license, insurance, and background. In October 2025 Google folded the old Google Guaranteed and Google Screened badges into Google Verified. The checkmark appears on your Local Services Ad and tells customers Google has vetted your business, which is one of the biggest reasons these leads convert well.
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Google now screens and automatically credits most junk, like wrong numbers and spam. We watch your lead activity, appeal the edge cases the automation misses, and tune your job types and service area so the junk stops showing up. Every credited lead is money back in your budget for real customers.
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LSA is built for local home services trades. That includes plumbers, fencing crews, landscapers, chimney sweeps, home inspectors, and other local trades that can pass Google Verified screening. We take one business per trade per service area. If you serve customers locally and can verify your license and insurance, there is a good chance you qualify.
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No long-term contract. Cancel with 30 days' notice. Your rate holds twelve months. And if in your first 30 days you decide this isn't for you, tell us and month one's management fee is refunded; the build fee stays.
Ready to Sit at the Top of Local Search?
Start with 45 minutes and a straight answer. We'll look at whether your trade qualifies for the Google Verified badge, walk you through how The Booked Jobs Program would work for your business, and write down the first moves we'd make. That plan is yours to keep whether or not you ever hire us. We don't turn the call into a sales pitch, and if you do start, there's no long-term contract; cancel with 30 days' notice.
Pay per lead, not per click. Junk leads credited, not charged. One business per trade per service area. No long-term contract. Cancel with 30 days' notice.
Not ready for a call?
Request a Free Growth Audit instead. We will review your marketing stack and send you a clear picture of what to fix first, yours to keep.