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Blog & Insights
Marketing strategies, case study breakdowns, and growth insights from the team managing 64+ ad accounts and $3M+ in annual ad spend.
Latest articles
We Analyzed 1.3 Million Search Terms From 56 Google Ads Accounts: What People Type Before They Convert
We analyzed 1,313,810 search terms from 56 Google Ads accounts over 12 weeks. Here is what people really type before they call, visit a webs
How Much Does Google Ads Management Cost? Fee Data From an Agency Managing 64+ Accounts
Most agencies charge 10-20% of ad spend or $500 to $5,000 a month. Real fee data and published pricing from an agency managing 64+ Google Ad
PPC Management Pricing: Flat Fee vs Percent of Spend, With Our Exact Rates Published
What PPC management costs in 2026: flat fee vs percent of spend, plus our exact published rates. $1,000/mo flat, 10% above $10,000 in monthl
Google Ad Grants for Churches: What $10,000 a Month in Free Ads Actually Produces
Real 90-day data from six church Ad Grant accounts: what $10,000 a month in free Google ads produces in visits, calls, and contacts for a ch
Pregnancy Center Marketing: The Complete Strategy Guide
How pregnancy centers reach women searching for help: the Grant-plus-paid funnel, real search data from 25+ PRC accounts, and what each piec
Google Local Services Ads: The Complete Guide for Home Service Businesses
Google Local Services Ads charge per lead, not per click. Real numbers from 4 home service accounts: 473 leads at a blended $32 per lead in
LSA vs Google Ads: Cost per Lead Compared Inside the Same Businesses Running Both
We run Local Services Ads and Google Ads for the same home-services clients. Real 90-day data: LSA leads cost $19-$57, Search leads cost abo
AI Search Optimization for Small Business: Results From a Verified Citation Experiment
We optimized a small business site for AI search and verified every citation by hand: ChatGPT and Perplexity cite it, Google AI Overviews do
The PPC Audit We Actually Run: The Production Checklist With Real Findings From $12.5M+ Managed
The 15-point PPC audit checklist we run on every account, with real findings and dollar amounts from 64+ Google Ads accounts and $12.5M+ man
7 Google Ads Mistakes Costing Your Business Money
The costly errors we see in almost every new account audit, and how to fix each one immediately.
The Complete Guide to Google Ad Grants for Nonprofits
Everything nonprofits need to know about qualifying, applying, and maximizing $10,000/month in free Google Ads.
SEO vs PPC: Which Should Your Business Invest In?
A data-driven breakdown of when to invest in organic search, paid search, or both for maximum ROI.
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