Case Study: Ecommerce
Holster Builder: A Decade of Profitable Sales
Holster Builder has trusted us with their paid search since 2016. We rebuilt the account around return on ad spend, not clicks, and over the relationship it has produced roughly 9,400 online sales. This is what a long partnership looks like when the goal is profit, not vanity numbers.
"Thank you so much. It's been an eye-opener for us of what you guys can do. Thank you for all your hard work and dedication. I think our biggest compliment would be that we trust you. We didn't have that with previous marketing companies. Thank you for your integrity and transparency within business."
The Challenge
For an online store, clicks do not pay the bills. Profitable orders do. Holster Builder came to us having worked with marketing companies before, and the trust was not there. The account was spending money without a clear read on which products and searches actually returned a profit, so every budget decision was a guess. When you sell a physical product, that guesswork costs real margin on every order.
Our Approach
We rebuilt the paid search account around one question: is each dollar of ad spend coming back as profit? That meant clean conversion tracking tied to real online sales and their values, a campaign structure split by product line and intent, and a negative keyword framework to stop budget leaking on searches that never buy. We moved bidding toward a profitable return-on-ad-spend target once the data was clean enough to trust, and we kept the product feed and shopping coverage honest. Joseph gets a dedicated advocate who meets with him and walks through the numbers in plain language. No black box, no jargon, just where the money went and what it brought back.
The Result
Over the relationship, the account has produced roughly 9,400 online sales, all tracked back to the campaigns and products that earned them. More important than any single number is what Joseph said himself: he trusts us, which he could not say about the marketing companies before us. That is why this is a decade-long partnership and not a one-time project.
The Bigger Picture
Holster Builder is one account inside a portfolio we have run since 2016. Today we manage 64+ active Google Ads accounts and bring in 6,000+ bottom-funnel conversions a month: real leads, calls, form submits, and purchases, of which roughly 600 are ecommerce orders. We optimize toward revenue and margin, because that is the only number that pays an owner.
In Their Own Words
I know I speak for both and myself when I say we would not be where we are without you. What a year! We have so much to celebrate and be thankful for and you all are truly at the top of the list for us when we think of who has impacted our lives and business the most. Thank you for passionately caring about what you do and being men of integrity. We trust you with our companies and feel cared for by you in every way. I don't know if a lot of business owners can really say that.
We all walked away from Friday feeling worn out but so grateful for what we accomplished and what we are putting into motion. I have to say again that I am so thankful we are doing this WITH you and are not just left to the wind to figure it out on our own. Because of the structure and accountability that is built into this, I truly believe we will make it successful.
Thank you again for an incredibly impactful day on Friday. We’re grateful for your guidance and for helping us build such a strong foundational compass for the . We’re excited about the work ahead!
We truly value working with you and are grateful for everything you do for us. It’s always a pleasure doing business with people who genuinely care.
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