Case Study: PRCs
25 Pregnancy Resource Centers, Grants Deployed at 58.4% Against a 3% Average
Free Grant credit that isn't deployed expires every month. Across the 25 centers we serve, we put 58.4% of it to work on average, on 22 live landing pages in English and Spanish, so the searches a woman runs are answered by a center instead of a dead end.
"I'm so grateful to you and your team for being proactive, sending us the report, and meeting with me on a monthly basis. It's so valuable."
The Challenge
Most of these centers came to us after a generic agency treated them like any other account. Ad groups were bloated, there were almost no negative keywords, and budget was burning on searches that had nothing to do with the women these clinics exist to help. Their Google Ad Grant, $10,000 a month in free ad credit, was barely touched. So the clinics were reaching only a fraction of the people who needed them.
Our Approach
We rebuilt every campaign from the ground up. Each center got location-specific ad groups pointed at landing pages written for its community. We set up conversion tracking properly, often for the first time, so we measured contacts (calls and appointment requests) instead of page views. We built a negative keyword framework that stopped the budget waste, and we restructured each Google Ad Grant account to deploy as much of the $10,000 a month as the rules allow within the $329-per-day, per-campaign cap. Every center also gets a dedicated advocate who meets with them and walks through the numbers.
The Result
That 58.4% is measured across the Grant accounts we manage, against a program-wide average near 3%. Credit that isn't deployed expires at month's end, so utilization is the number a clinic should hold its agency to.
One Center, Ten Years
What a Decade of This Looks Like
The utilization number is the headline. The relationship is the real story. Take one center in this network that we have served since 2016. We keep its name private, the same way we protect every center here, but the history is real and pulled straight from the account. Over that decade, we have delivered about $916,000 in free Google Ad Grant advertising to that single clinic and generated thousands of real contacts: calls and appointment requests from people searching for help in its community.
That is what staying without a long-term contract for ten years adds up to: free advertising the clinic would otherwise leave on the table, turned into thousands of real moments of contact. It is also why this network keeps growing. Centers stay because the work compounds.
The Bigger Picture
We have served clients since 2016. Across that decade and 60+ active Google Ads accounts, 64+ counting Local Services Ads, $17.7 million in Google Ads spend has run under our roof, $16.1 million of it during our management windows, much of it free Google Ad Grant credit delivered to nonprofits and pregnancy centers, and the accounts we've managed carry 868,000+ lifetime conversions (a count that includes multi-action and micro-conversion tracking). The 25 center network and the one clinic above are part of that record, not the exception to it.
In Their Own Words
forwarded me the one-pager and speaking notes, and they are incredible! Thank you so much! I'm planning to use them in my fiscal year end campaign. You communicated the need and did the ask so perfectly. It's so good I may even have to start making material like this for other campaigns with our other statistics as well. Thank you for the time and effort you put into this, it's so good and so appreciated. I touched on this when we were with you Friday, but is so grateful for our friends at Emprise. While we have been so blessed by the vast majority of our business partnerships (and praise God for that), Emprise is the best of all of them.
Over that time, we have developed a relationship that truly makes our nonprofit ministry feel seen and valued. The team at Emprise is not only knowledgeable in the field of digital marketing but when our particular ad campaign experienced significant issues getting off the ground because of some outside restrictions, Emprise Digital outlasted and achieved success. They are all truly the best digital marketing company but furthermore have become a true ally in what our ministry stands for.
I am so grateful for you too. Thank you for faithfully meeting with me each month to walk through the data, for patiently answering all my questions (and 's questions), and for the encouragement and prayers you've shared along the way. It has truly been a gift getting to know you as well over the past two years. Thank you and your team again for all the ways you've supported and poured into our ministry here in . I'm really thankful for our partnership and the impact it has made.
You are AMAZING! Thank you so much for this! These slides and the language was super helpful for me - I literally used all slides and all text. You made it so easy! ... My ask was to vote to keep Emprise on as a partner through the end of 2026, and I'm fairly confident from the feedback I received that they will vote to do just that. Thanks again! I appreciate all the work you put together in this!
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