Case Study: Home Services
Rebuilt for Real Phone Calls and Booked Jobs
For a local service business, the only metric that pays the bills is the phone ringing. So we rebuilt the paid search and Local Services Ads around real calls and booked work, not clicks.
"Having that information in front of us is huge. Especially learning what all this means, because beforehand we were confused on how it all worked. Thanks for being personable and helping us understand."
The Challenge
This client had been burned by two previous agencies that promised the world and delivered vanity metrics. The Google Ads account was a mess: broad match keywords everywhere, no real conversion tracking, and landing pages that talked about the company instead of solving the customer's problem. Money was going out the door every month with very little to show for it, and no clear way to tell which spend was actually producing calls.
Our Approach
We started with a complete account rebuild. Tightly themed ad groups for high-intent searches, a dedicated landing page for each service line, and proper conversion tracking that measured actual phone calls and form submissions instead of guesswork. We layered in Local Services Ads so the business showed up at the top with a Google Guaranteed badge, where homeowners are ready to book. We added a negative keyword framework to cut the wasted spend, moved to automated bidding once we had clean data to bid on, and set up a review system that strengthened the local presence at the same time. The owner gets a dedicated advocate who walks through the numbers in plain language, so the data finally makes sense.
The Result
More of the budget now goes toward searches that turn into real phone calls and booked jobs, and far less goes to clicks that were never going to hire anyone. The owner can see exactly which campaigns drive the phone to ring. Local service work is steady, not flashy; the win here is a clean account that produces real leads month after month and an owner who finally understands where the money goes.
The Bigger Picture
This is one account inside a portfolio we have built and managed since 2016. Over the past decade we have managed and delivered more than $12.5M in advertising for our clients, and that work has generated 230,000+ bottom-funnel contacts all-time: real leads, calls, form submissions, and purchases, not page views. Today that portfolio runs at 6,000+ bottom-funnel conversions a month across 60+ active Google Ads accounts, 64+ counting Local Services Ads. We bring that same discipline to every local service business we take on.
In Their Own Words
Having that information in the front of us is huge! Especially learning what all this means because before hand we were confused on how it all worked lol. Thanks for being personable and helping us understand.
Thank you so so much! Your prayers and encouragement truly mean a lot. I can already see some breakthrough happening just in the past week :) We’re grateful to have you as part of our team.
"Thank you so much. It's been an eye-opener for us of what you guys can do. Thank you for all your hard work and dedication."
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